Purpose vs. Politics
It’s a bigger issue than most brands think, and the [...]
“Don’t Believe Everything You Read On The Internet!”
That’s the marketing-research version of “don’t take candy from strangers.” [...]
Jeep Rules The Road and House Of Mouse Towers
Patriotism matters. More and more for brands. Here’s what MarketWatch [...]
What’s So Good About Innovation?
Creativity is thinking up new things. That’s good. Innovation is [...]
These Brands Got Consumers To Pay More For Them!
Here’s a dozen brands that increased prices and didn’t have [...]
The Perfect Storm Keeping CMOs & Brand Managers Up At Night
R-O-I mandates, profit demands, consumer expectations, rollercoaster-economics, and 522 interviews [...]
Most Disappointing Brand Of The Week
How big a brand do you have to be to [...]
User-Generated Content. From Amazon. And, No, Not An Oxymoron!
User-Generated Content, UGC, has been around, well, forever, but went [...]
Why (Some) Retailers Are Celebrating Today
Total consumer spend for 4th of July celebrations is estimated [...]
25 Years Of Loyalty Insights Redux
Brand Keys, global leader in brand loyalty and emotional customer [...]