“Don’t Believe Everything You Read On The Internet!”
That’s the marketing-research version of “don’t take candy from strangers.” [...]
That’s the marketing-research version of “don’t take candy from strangers.” [...]
Patriotism matters. More and more for brands. Here’s what MarketWatch [...]
Creativity is thinking up new things. That’s good. Innovation is [...]
Here’s a dozen brands that increased prices and didn’t have [...]
R-O-I mandates, profit demands, consumer expectations, rollercoaster-economics, and 522 interviews [...]
How big a brand do you have to be to [...]
User-Generated Content, UGC, has been around, well, forever, but went [...]
Total consumer spend for 4th of July celebrations is estimated [...]
Brand Keys, global leader in brand loyalty and emotional customer [...]
The good news is the U.S. alcohol market continues to [...]