A Marketing Fable For Our Time
Share this:This week we offer something slightly different from our usual blog. It’s an announcement of our new column, “The Loyal Opposition” which will appear in The Customer, the weekly newsletter covering the customer insight, loyalty, and research universe. You […]
Read MoreUnfriending Facebook & Other Brand Life Lessons
Share this:The contribution “trust” made to brand loyalty increased average of 250% across the 100 sectors and 1,257 brands we track. That was January 2019. It’s up again the first-half of this year too. Another 39%. How well brands meet […]
Read MoreHow Do You Feel About Gun Control?
Share this:Sixty-four percent (64%) of respondents in the 3rd wave of our TV News Trust survey said heavier-than-usual TV news coverage and editorial POVs regarding gun violence were the dominant basis for current trust evaluations. For additional metrics and insights, […]
Read MoreWhat to Do When Ad Campaigns & Logos Don’t Work
Share this:Wells Fargo has struggled to engage (and re-engage) its customers. But recently, the bank’s loyalty numbers improved: 58% to 73%. True, not great when you consider other banks are in generally the high 80’s, but something. Apologies to customers […]
Read More6 Things Loyal Consumers Will Always Do
Share this:There’s a rule. It’s called the “Rule of Six.” It has 6 parts to it. It’s validated, marketplace-proven, and works for any brand in any category in any sector. B2C, B2B, D2C. Doesn’t matter. The “Rule of Six” works. […]
Read MoreThe Politics of Brand Trust
Share this:The President’s ongoing assaults on media trust notwithstanding, viewers do trust their TV news brands. To varying degrees, anyway. Where did the brand you trust most rank in our most recent TV Trust survey? Take a look here. These […]
Read MoreC-Suite Advisory: Digital & B2B Brands Consumers Trust Most
Share this:“Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability. Consumer expectations for that single value have increased across all of the 90 categories and 822 brands we […]
Read MoreExtra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
Share this:A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice. Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement. The […]
Read More“Fake TV News” Engenders More Trust Than The President
Share this:Drawing from our Brand Keys 2018 Customer Loyalty and Engagement Index, (www.brandkeys.com) we examined 150 categories and 1,287 brands to determine how much the single value of “trust” contributed to brand engagement and market success. The category, “Media,” was […]
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