The Politics of Brand Trust
Share this:The President’s ongoing assaults on media trust notwithstanding, viewers do trust their TV news brands. To varying degrees, anyway. Where did the brand you trust most rank in our most recent TV Trust survey? Take a look here. These […]
Read MoreC-Suite Advisory: Digital & B2B Brands Consumers Trust Most
Share this:“Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability. Consumer expectations for that single value have increased across all of the 90 categories and 822 brands we […]
Read MoreExtra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
Share this:A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice. Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement. The […]
Read More“Fake TV News” Engenders More Trust Than The President
Share this:Drawing from our Brand Keys 2018 Customer Loyalty and Engagement Index, (www.brandkeys.com) we examined 150 categories and 1,287 brands to determine how much the single value of “trust” contributed to brand engagement and market success. The category, “Media,” was […]
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