Mad Men Redux: The Unique Selling Proposition
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
Your Brand Might Not Be A Brand!
It’s easy to call everything a “brand.” Easy, but incorrect. [...]
How NOT To Be Brand Tone-Deaf and Lose $2 Billion
It’s been 50 years since there’s been a brand campaign [...]
Is the Dior-Johnny Depp Campaign Racist?
Nivea once ran an ad with the headline, “White Is [...]
Unfriending Facebook & Other Brand Life Lessons
The contribution “trust” made to brand loyalty increased average of [...]
How To Support Your Brand During This Crisis
Brand Keys has developed an emotional assessment tool that measures [...]
Coronavirus Brand Diagnosis: Keep Advertising And Marketing Your Brand
Yes, this is bad. Yes, this affects everybody. Yes, social [...]
How & Where Media Is Consumed Affects Brand Loyalty. Media GPS Proves It.
To say brand communications matter would be an understatement. Ads, [...]
Advertising That Gets Consumers to Rally Round the Brand
Happy July 4th! When you have a moment, we invite [...]
How Effective Are This Year’s Super Bowl Ads?
It's just two days until Super Bowl kickoff, and we [...]