Mad Men Redux: The Unique Selling Proposition
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
It’s easy to call everything a “brand.” Easy, but incorrect. [...]
It’s been 50 years since there’s been a brand campaign [...]
Nivea once ran an ad with the headline, “White Is [...]
The contribution “trust” made to brand loyalty increased average of [...]
Brand Keys has developed an emotional assessment tool that measures [...]
Yes, this is bad. Yes, this affects everybody. Yes, social [...]
To say brand communications matter would be an understatement. Ads, [...]
Happy July 4th! When you have a moment, we invite [...]
It's just two days until Super Bowl kickoff, and we [...]