Lyft and Tinder, Lysol and Tripadvisor, Zoom and F1: what’s next in pandemic partnerships?

A new era of pandemic-propelled brand partnerships has arrived. Robert Passikoff says these new crossovers represent a convenient means for brands to extend their reach in a way that’s beneficial to consumers. By Kendra Clark, The Drum.

Posted 2021-04-01

Intel Taps Justin Long, Who Played Mac in Long-Running Apple Ads, to Promote PCs

Justin Long, who in the 2000s played a hipster Mac computer in Apple Inc. advertisements knocking PCs, has switched sides for a new digital ad campaign from Intel Corp. This tactic could help Intel break through the clutter for people who remember the earlier Apple campaign, according to Robert Passikoff. By Nat Ives, The Wall Street Journal.

Posted 2021-03-17

The New Paradigm Shift: Why Business As Usual Won’t Cut It Anymore For Consumers And Employees

Robert Passikoff discusses the differences between the old and the new paradigms and ways companies can make the shift to cultivate customers and set up their employees for success and happiness — techniques that will fuel the growth of their business for the long term. By Caitlin Strempel, Forbes.

Posted 2021-03-16

Lowe’s marketing chief on the permanence of DIY habits, purpose and the American Dream

Will strong home improvement sales continue when we are all freed from our homes? Lowe's “Home to any possibility” campaign is meant to continue to inspire the do-it-yourself culture that has taken hold. Robert Passikoff suspects that this could be an uphill battle after the world opens up and people can get out and about again. By Kenneth Hein, thedrum.

Posted 2021-03-09

The maker of a $2,995 home gym is opening up shops in Nordstom stores

Robert Passikoff discusses the launch Tonal mini shops inside Nordstrom stores. By CNN Newsource.

Posted 2021-03-01

Mr. Potato Head drops the mister, sort of

Robert Passikoff is asked about the strategy behind this decision. By Joseph Pisani, Star Tribune.

Posted 2021-02-25

Trump’s politics hurt his businesses. Will he sell as he looks to a potential 2024 campaign?

Robert Passikoff discusses the future of Trump, the "human brand." By David A. Fahrenthold, Josh Dawsey and Jonathan O'Connell, The Washington Post.

Posted 2021-02-24

Trust Surges For Brand Biden

An examination of a recent Brand Keys tracking study that looked at trust among media brands. by Joe Mandese, MediaPost Marketing: Politics Weekly.

Posted 2021-02-22

Gorilla Glue sales skyrocket after Tessica Brown hair saga

Robert Passikoff comments on this event. By Yaron Steinbuch, NY Post

Posted 2021-02-19

Top Brand Experts Identify 5 Critical Issues Facing Bank Marketers

Robert Passikoff is one of the two brand experts discussing five broad areas that bank and credit union marketers must address. By Bill Streeter, The Financial Brand.

Posted 2021-02-04

The 2021 Brand Keys Customer Loyalty Engagement Index

Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to the 2021 Brand Keys Customer Loyalty Engagement Index

Posted 2021-01-29

Hyundai, Ford, Mercedes-Benz, BMW, Kia Earn High Loyalty Marks

Hyundai, Ford, Mercedes-Benz, BMW and Kia are among the automotive brands that have weathered the COVID-19 pandemic and are faring well in terms of loyalty, per Brand Keys' 2021 Customer Loyalty Engagement Index. By Tanya Gazdik, MarketingDaily, MediaPost.

Posted 2021-01-26

Engagement and Meeting Expectations Are Keys to Pandemic Survival, Brand Keys Finds

Customer brand loyalty survived COVID-19, which imposed a severe stress test on most companies, according to Brand Keys' 25th annual Customer Loyalty Engagement Index. The 2021 national survey found that while the pandemic claimed many business and brand fatalities, customer loyalty was not among them. By Leonard Klie, Editor, CRM magazine and SmartCustomerService.com.

Posted 2021-01-25

Emotional Engagement Fuels Fiercest Loyalty For Amazon, Dick's, Trader Joe's

Brand Keys' 25th annual Customer Loyalty Engagement Index shows how some brands sailed through the COVID-19 stress test by enhancing brand-to-consumer emotional engagement and meeting customers' expectations. By Sarah Mahoney, MediaPost's Marketing Daily.

Posted 2021-01-25

How brands are navigating the ‘riskiest Super Bowl ever’

Participating in this year's Super Bowl could be the riskiest play of all. While some of the biggest brands are sitting out, others are ready to step up and be the winners. Robert Passikoff offers some advice for those brands that are running Super Bowl ads. TheDrum, by Kenneth Hein.

Posted 2021-01-21

Trump’s D.C. Hotel Enters Biden Era With Brand in Tumult

Bloomberg, by Patrick Clark and Alex Wittenberg

Posted 2021-01-15

Fiverr CMO on its first Super Bowl spot: ‘we’re aspiring to be one of the biggest brands’

Discussing Fiverr's decision to run a spot on this year's Super Bowl, Robert Passikoff says "The timing couldn’t be better for Fiverr. They seem to be the right solution for the problems folks are facing now." TheDrum, by Kenneth Hein

Posted 2021-01-12

After Capitol violence, Trump brand partners eye dumping toxic asset: The President

"He was one of the strongest human brands we had ever seen," Robert Passikoff said. "The guy burned his bridges." NBC News, by Ben Popken

Posted 2021-01-11

Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers

President Donald Trump's brand -- as it relates to added advertising value -- has dropped among some major Trump-centric category brands, according to Brand Keys. MediaPost, Television News Daily, by Wayne Friedman.

Posted 2020-12-07

RadioShack cheats death, again, as brand gets another shot online

Robert Passikoff is not sure whether being an iconic brand is enough to guarantee that Radio Shack's relaunch will be a success. Chicago Tribune, by Matt Ott.

Posted 2020-11-24

Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts

Robert Passikoff discusses the rebranding effort. MediaPost, by Laurie Sullivan.

Posted 2020-10-22

Brand Loyalty is Changing Due to The Pandemic

Robert Passikoff discusses why shoppers are buying brands other than their preferred brands out of necessity during the pandemic. Fortune, by Chris Morris.

Posted 2020-10-21

2020’s Top Brands Ranked by Customer Loyalty

Results of this year’s Brand Keys Loyalty Leaders List. Marketing Charts.

Posted 2020-10-16

Do-It-Yourself Presidential Engagement Evaluation

Like most things in life, loyalty/engagement metrics can be used as a leading-indicator of consumer and voter behavior. MediaPost, by Robert Passikoff.

Posted 2020-10-08

Measuring & Leveraging Brand Loyalty

If you thought that brand loyalty was an esoteric measure of how customers "feel" about certain products, then you only had a very small view of the importance of these metrics and the breadth of the ways they can be used. TheCustomer, by Mike Giambattista.

Posted 2020-10-05

Amazon Leads Overall and Retail Category in 2020 Loyalty Leaders List

Highlights from Brand Keys 24th Annual Loyalty List of 100 brands, encompassing multiple industries. WWD, by Lisa Lockwood.

Posted 2020-09-24

Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A

A new Brand Keys’ report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic -- and shake off those that don’t. MediaPost, by Sarah Mahoney.

Posted 2020-09-23

REPORT: The Consumer Trust Index Points (Way) South

More than one third of Americans (35%) have indicated that they have virtually no trust in a promised COVID-19 vaccine, and was the critical finding in the 9th wave of coronavirus consumer sentiment research conducted by TheCustomer, Brand Keys, and Suzy. TheCustomer, by Mike Giambattista.

Posted 2020-09-22

Smirnoff, yay. LinkedIn, boo. How COVID-19 changed people's feelings

The coronavirus and working from home have completely altered the way people live. It's also changed the way people feel toward certain brands, according to a comprehensive new study. ZDNet, by Chris Matyszczyk.

Posted 2020-09-18

Some Blue-Chip Brands See Loyalty Drop Precipitously During Pandemic, Survey Finds

As consumers absorb the disruptive effects of the COVID-19 pandemic, Brand Keys' Brand Loyalty Leaders List suggests perceptions are shifting around which brands deserve loyalty and attention. MarketingDive, by Aaron Baar.

Posted 2020-09-17

REPORT: Brand Keys Loyalty Leaders 2020 Announced

TheCustomer, by Mike Giambattista.

Posted 2020-09-16

Brand Keys Loyalty Leaders 2020 Report

Wise Marketer.

Posted 2020-09-14

Jeep, Amazon, Walmart Most Patriotic Brands

This year’s list includes some dramatic changes. More than a quarter (26%) are new to the list including Clorox, Netflix, Zoom, Domino's, Purell and Campbell's. MarketingDaily, by Tanya Gazdik.

Posted 2020-08-25

Three in ten have become Pandemic Pessimists

The new normal won't be normal for at least six months. The Best Customer Guide, by Peter Clark.

Posted 2020-08-18

Coronavirus Anticipation Index V.2 – August, 2020

By indexing the changes in anticipation for 21 key activities over time, American consumers are showing us when they think it will be ok to go back into the water. TheCustomer, by Mike Giambattista.

Posted 2020-08-14

In Joe We Trust: The Other Guy, Not So Much

The latest finding of Brand Keys Media Trust Tracker, indicates that the trust Americans imbue in Joe Biden's presidential brand, the Democratic contender's trust rating has moved up six percentage points. MediaPost, by Joe Mandese.

Posted 2020-08-12

TV News Networks Approach Parity As Trusted Brands

The major network news organizations are approaching parity — and at relatively high levels. MediaPost, by Joe Mandese.

Posted 2020-08-11

The Technology 202: Can TikTok make Microsoft cool again?

Microsoft is considering purchasing Chinese-owned TikTok. What might that mean for Microsoft? And for TikTok? The Washington Post, by Heather Kelly.

Posted 2020-08-07

Survey Reveals Most Patriotic Brands in America

If a brand can establish an emotional connection with consumers with a value as powerful as patriotism, it guarantees consumers will engage more strongly and behave more-positively toward the brand. TheCustomer.

Posted 2020-08-05

Can you guess what Fox News and Netflix have in common?

Clorox, Netflix, Purell, and Zoom are considered among the most patriotic brands in the United States, according to the annual Brand Keys consumer survey. Fast Company, by Zlati Meyer.

Posted 2020-08-04

The Coronavirus Anticipation Index – July, 2020

By indexing the changes in anticipation for 21 key activities over time, American consumers are showing us when they think it will be ok to go back into the water. TheCustomer, by Mike Giambattista.

Posted 2020-07-21

The North Face, REI, Patagonia Unfriend Facebook

The group charges that Facebook allowed “incitement to violence against protestors fighting for racial justice,” that it made Breitbart News a “trusted news source” and the Daily Caller a “fact-checker,” despite records of working with known white nationalists and neo-Nazis. Marketing Daily, by Sarah Mahoney.

Posted 2020-06-21

Anheuser-Busch's Babe Canned Wine Is Growing Up Fast, Via Ecommerce

The canned sparkling wine category is going gangbusters. Marketing Daily, by PJ Bednarski.

Posted 2020-06-18

The COVID-19 Lifestyle Changes Survey – What We’ve Learned So Far

A look back over what we've learned about our lifestyles and ourselves since the beginning of the COVID-19 pandemic. TheCustomer, by Mike Giambattista.

Posted 2020-05-14

Survey: The First Thing People Are Going To Do After Quarantine

We surveyed American consumers on the first activities they are most looking forward to after quarantine restrictions are lifted. TheCustomer, by Mike Giambattista.

Posted 2020-05-07

'Fake News' President's 'Trust' Falls To Lowest Level Yet, Lags Biden 4-to-1

Marketing: Politics Daily, MediaPost, by Joe Mandese.

Posted 2020-05-05

Covid-19 Consumer Behavior Reaches Saturation Levels 60 Days In

We seem be reaching a behavioral plateau of sorts. TheCustomer, by Mike Giambattista.

Posted 2020-05-04

COVID-19 Lifestyle Tracker: Toilet Paper & Movies

Two months into the Coronavirus Pandemic, the Lifestyle Survey points to sheltering-in becoming routine, continued nervousness about TP, and lots of movies. TheCustomer, by Mike Giambattista.

Posted 2020-04-22

COVID 19 Lifestyle Tracker: We’re Having More Sex

SURVEY UPDATE: 45 Days Into the Coronavirus Pandemic Sees Significant Changes In Consumer Activities. TheCustomer, by Mike Giambattista.

Posted 2020-04-15

As Video Conferencing Becomes the Norm, Some Question Whether It's Hurting Business

"This new paradigm has become the new normal, and what you're seeing is the Venn diagram of public personas and private personas," says Robert Passikoff. "It sets up a very interesting opportunity to judge people in ways that you probably never thought about." By Robert Klara, Adweek.

Posted 2020-04-07

SURVEY: How Coronavirus is Changing the American Lifestyle

National survey tracks 18 consumer lifestyle activities affected by Coronavirus and it's effects on day-to-day lives of Americans. TheCustomer, by Mike Giambattista.

Posted 2020-04-04

Papa John’s future was bleak in 2018—here’s how the company is coming back from the brink

By Marilyn Haigh, CNBC.

Posted 2020-02-26

'Trust' Reaches A High For All TV News Brands, Except One

In the aftermath of the presidential impeachment, all of America's leading TV news brands have reached their highest measure of trust since Brand Keys began tracking it for MediaPost in the summer of 2018. Except one. By Joe Mandese, MediaPost Marketing: Politics Weekly.

Posted 2020-02-25

Konica Minolta Leads in Brand Loyalty for Thirteenth Consecutive Year

TheCustomer.

Posted 2020-02-12

Understanding Consumer Complexity: Q&A With Brand Keys' Passikoff

Dr. Passikoff says, “Consumers don't say what they think and they don't do what they say. Their decision-making is more emotional than rational.” To deal with this phenomenon, Passikoff developed Brand Keys which offers, among other studies, a syndicated annual brand assessment survey called The Customer Loyalty Engagement Index. By Charlene Weisler, MediaPost Media Daily News.

Posted 2020-02-04

Brand Loyalty Drivers are Growing, More Complex

Brand loyalty is growing – not shrinking.  But brand loyalty drivers are also becoming more complex and harder to sustain. TheCustomer.

Posted 2020-01-29

Bev/Al Brand Loyalty Increases.

"Loyalty drivers are predominantly driven by consumers’ attitudes and desires, much of which is unarticulated and virtually all of which is emotionally-based,” says Dr. Passikoff. By Donna Whitaker, Kane's Beverage News Daily.

Posted 2020-01-29

Amazon, Netflix, MSNBC, Fox News, Google among top 20 loyalty brands: study

Amazon, Netflix, MSNBC, Fox News, Google and WhatsApp are among the media companies in the top 20 loyalty brands, according to Brand Key's annual Customer Loyalty Engagement Index for 2020. By Joe Concha, The Hill.

Posted 2020-01-28

Loyalty drivers grow complex as consumers get more complicated, report says

Customer brand loyalty increased an average of 20% between 2019 and 2020, according to results of Brand Keys' new Customer Loyalty Engagement Index. By Diana Christie, Marketing Dive.

Posted 2020-01-28

The Politics of Consumer Sentiment: Changes in the Trump Brand

Since his election to the Presidency, the added-value the Trump name brings to consumer categories has ‘ping-ponged’ according to changes in the political landscape. TheCustomer.

Posted 2019-12-04

What Consumers Will Be Buying In 2020

Insight into the leading indicators that form a clear – and historically accurate – view of what’s ahead for 5 key categories: Airlines, Banks, Online Payment Services, Online Retailers, and Retail Apparel. TheCustomer, by Mike Giambattista and Robert Passikoff.

Posted 2019-12-01