How brands are navigating the ‘riskiest Super Bowl ever’

Participating in this year's Super Bowl could be the riskiest play of all. While some of the biggest brands are sitting out, others are ready to step up and be the winners. Robert Passikoff offers some advice for those brands that are running Super Bowl ads. TheDrum, by Kenneth Hein.

Posted 2021-01-21

Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers

President Donald Trump's brand -- as it relates to added advertising value -- has dropped among some major Trump-centric category brands, according to Brand Keys. MediaPost, Television News Daily, by Wayne Friedman.

Posted 2020-12-07

RadioShack cheats death, again, as brand gets another shot online

Robert Passikoff is not sure whether being an iconic brand is enough to guarantee that Radio Shack's relaunch will be a success. Chicago Tribune, by Matt Ott.

Posted 2020-11-24

Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts

Robert Passikoff discusses the rebranding effort. MediaPost, by Laurie Sullivan.

Posted 2020-10-22

Brand Loyalty is Changing Due to The Pandemic

Robert Passikoff discusses why shoppers are buying brands other than their preferred brands out of necessity during the pandemic. Fortune, by Chris Morris.

Posted 2020-10-21

2020’s Top Brands Ranked by Customer Loyalty

Results of this year’s Brand Keys Loyalty Leaders List. Marketing Charts.

Posted 2020-10-16

Do-It-Yourself Presidential Engagement Evaluation

Like most things in life, loyalty/engagement metrics can be used as a leading-indicator of consumer and voter behavior. MediaPost, by Robert Passikoff.

Posted 2020-10-08

Measuring & Leveraging Brand Loyalty

If you thought that brand loyalty was an esoteric measure of how customers "feel" about certain products, then you only had a very small view of the importance of these metrics and the breadth of the ways they can be used. TheCustomer, by Mike Giambattista.

Posted 2020-10-05

Amazon Leads Overall and Retail Category in 2020 Loyalty Leaders List

Highlights from Brand Keys 24th Annual Loyalty List of 100 brands, encompassing multiple industries. WWD, by Lisa Lockwood.

Posted 2020-09-24

Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A

A new Brand Keys’ report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic -- and shake off those that don’t. MediaPost, by Sarah Mahoney.

Posted 2020-09-23

REPORT: The Consumer Trust Index Points (Way) South

More than one third of Americans (35%) have indicated that they have virtually no trust in a promised COVID-19 vaccine, and was the critical finding in the 9th wave of coronavirus consumer sentiment research conducted by TheCustomer, Brand Keys, and Suzy. TheCustomer, by Mike Giambattista.

Posted 2020-09-22

Smirnoff, yay. LinkedIn, boo. How COVID-19 changed people's feelings

The coronavirus and working from home have completely altered the way people live. It's also changed the way people feel toward certain brands, according to a comprehensive new study. ZDNet, by Chris Matyszczyk.

Posted 2020-09-18

Some Blue-Chip Brands See Loyalty Drop Precipitously During Pandemic, Survey Finds

As consumers absorb the disruptive effects of the COVID-19 pandemic, Brand Keys' Brand Loyalty Leaders List suggests perceptions are shifting around which brands deserve loyalty and attention. MarketingDive, by Aaron Baar.

Posted 2020-09-17

REPORT: Brand Keys Loyalty Leaders 2020 Announced

TheCustomer, by Mike Giambattista.

Posted 2020-09-16

Brand Keys Loyalty Leaders 2020 Report

Wise Marketer.

Posted 2020-09-14

Jeep, Amazon, Walmart Most Patriotic Brands

This year’s list includes some dramatic changes. More than a quarter (26%) are new to the list including Clorox, Netflix, Zoom, Domino's, Purell and Campbell's. MarketingDaily, by Tanya Gazdik.

Posted 2020-08-25

Three in ten have become Pandemic Pessimists

The new normal won't be normal for at least six months. The Best Customer Guide, by Peter Clark.

Posted 2020-08-18

Coronavirus Anticipation Index V.2 – August, 2020

By indexing the changes in anticipation for 21 key activities over time, American consumers are showing us when they think it will be ok to go back into the water. TheCustomer, by Mike Giambattista.

Posted 2020-08-14

In Joe We Trust: The Other Guy, Not So Much

The latest finding of Brand Keys Media Trust Tracker, indicates that the trust Americans imbue in Joe Biden's presidential brand, the Democratic contender's trust rating has moved up six percentage points. MediaPost, by Joe Mandese.

Posted 2020-08-12

TV News Networks Approach Parity As Trusted Brands

The major network news organizations are approaching parity — and at relatively high levels. MediaPost, by Joe Mandese.

Posted 2020-08-11

The Technology 202: Can TikTok make Microsoft cool again?

Microsoft is considering purchasing Chinese-owned TikTok. What might that mean for Microsoft? And for TikTok? The Washington Post, by Heather Kelly.

Posted 2020-08-07

Survey Reveals Most Patriotic Brands in America

If a brand can establish an emotional connection with consumers with a value as powerful as patriotism, it guarantees consumers will engage more strongly and behave more-positively toward the brand. TheCustomer.

Posted 2020-08-05

Can you guess what Fox News and Netflix have in common?

Clorox, Netflix, Purell, and Zoom are considered among the most patriotic brands in the United States, according to the annual Brand Keys consumer survey. Fast Company, by Zlati Meyer.

Posted 2020-08-04

The Coronavirus Anticipation Index – July, 2020

By indexing the changes in anticipation for 21 key activities over time, American consumers are showing us when they think it will be ok to go back into the water. TheCustomer, by Mike Giambattista.

Posted 2020-07-21

The North Face, REI, Patagonia Unfriend Facebook

The group charges that Facebook allowed “incitement to violence against protestors fighting for racial justice,” that it made Breitbart News a “trusted news source” and the Daily Caller a “fact-checker,” despite records of working with known white nationalists and neo-Nazis. Marketing Daily, by Sarah Mahoney.

Posted 2020-06-21

Anheuser-Busch's Babe Canned Wine Is Growing Up Fast, Via Ecommerce

The canned sparkling wine category is going gangbusters. Marketing Daily, by PJ Bednarski.

Posted 2020-06-18

The COVID-19 Lifestyle Changes Survey – What We’ve Learned So Far

A look back over what we've learned about our lifestyles and ourselves since the beginning of the COVID-19 pandemic. TheCustomer, by Mike Giambattista.

Posted 2020-05-14

Survey: The First Thing People Are Going To Do After Quarantine

We surveyed American consumers on the first activities they are most looking forward to after quarantine restrictions are lifted. TheCustomer, by Mike Giambattista.

Posted 2020-05-07

'Fake News' President's 'Trust' Falls To Lowest Level Yet, Lags Biden 4-to-1

Marketing: Politics Daily, MediaPost, by Joe Mandese.

Posted 2020-05-05

Covid-19 Consumer Behavior Reaches Saturation Levels 60 Days In

We seem be reaching a behavioral plateau of sorts. TheCustomer, by Mike Giambattista.

Posted 2020-05-04

COVID-19 Lifestyle Tracker: Toilet Paper & Movies

Two months into the Coronavirus Pandemic, the Lifestyle Survey points to sheltering-in becoming routine, continued nervousness about TP, and lots of movies. TheCustomer, by Mike Giambattista.

Posted 2020-04-22

COVID 19 Lifestyle Tracker: We’re Having More Sex

SURVEY UPDATE: 45 Days Into the Coronavirus Pandemic Sees Significant Changes In Consumer Activities. TheCustomer, by Mike Giambattista.

Posted 2020-04-15

SURVEY: How Coronavirus is Changing the American Lifestyle

National survey tracks 18 consumer lifestyle activities affected by Coronavirus and it's effects on day-to-day lives of Americans. TheCustomer, by Mike Giambattista.

Posted 2020-04-04

Konica Minolta Leads in Brand Loyalty for Thirteenth Consecutive Year


Posted 2020-02-12

Brand Loyalty Drivers are Growing, More Complex

Brand loyalty is growing – not shrinking.  But brand loyalty drivers are also becoming more complex and harder to sustain. TheCustomer.

Posted 2020-01-29

The Politics of Consumer Sentiment: Changes in the Trump Brand

Since his election to the Presidency, the added-value the Trump name brings to consumer categories has ‘ping-ponged’ according to changes in the political landscape. TheCustomer.

Posted 2019-12-04

What Consumers Will Be Buying In 2020

Insight into the leading indicators that form a clear – and historically accurate – view of what’s ahead for 5 key categories: Airlines, Banks, Online Payment Services, Online Retailers, and Retail Apparel. TheCustomer, by Mike Giambattista and Robert Passikoff.

Posted 2019-12-01