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Customer Loyalty Engagement Index

Customer Loyalty Engagement IndexMaknet Support2022-01-23T16:54:13+00:00

About the Study

The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits.

These drivers not only define how the consumer will view the category, compare offerings, and, ultimately, buy, but also identify the expectations the consumer holds for each driver. The brand whose drivers come closest to meeting (or even exceeding) those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.

This year’s Brand Keys Customer Loyalty Engagement Index® examines customers’ relationships with 897 brands in 96 categories.

2022-CLEI-Category-Winners-table

About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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