Who Are The 20 Most Innovative Tech Brands?
Share this:Our 6th annual Most Innovative Tech Brands survey found consumers’ identification with brands and innovation continues to broaden and transform categories. The 21st century may not have delivered on the promise of flying cars, but it is clearly meeting […]
Read MoreWhy NFL TV Ratings Are Down & Other Predictive Brand Stories
Share this:Last March we released our 2017 Sports Loyalty Index. According to nearly 18,000 fans, Major League Baseball was rated #1 for fan loyalty and brand engagement for the first time in a decade. They beat out the NFL, perennially […]
Read MoreBrand Success Is Right Around The Corner
Share this:2018 is right around the corner and you never know what’s coming unless you can see around that corner. It could be something critical to your brand’s success but, regrettably, not many brands can see around those corners. Why? […]
Read More2017’s Most Innovative Tech Brands
Share this:The 5th annual survey of consumer perceptions of innovative tech brands, conducted by Brand Keys Inc., (brandkeys.com) New York-based brand loyalty and engagement research consultancy, found consumers’ identification with brands and innovation has continued to broaden. Four new brands […]
Read MoreThe Greenest Brands In America
Share this: Tomorrow, April 22nd is the 47th anniversary of Earth Day, so the appropriate time to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annual Customer Loyalty Engagement Index, […]
Read MoreLG Gets Smart About Smartphones
Share this:OK, that any list of smartphones starts with Apple and Samsung is a given. LG, on the other hand, ranks 5th on our 2107 Customer Loyalty Engagement Index, with this year’s list looking like this: Apple Samsung HTC Moto […]
Read MoreBrand Loyalty In America Today
Share this: Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index® (CLEI). Brand engagement is a measure of how well a brand meets expectations that […]
Read MoreHoliday Tech Caution: You Better Keep It Simple
Share this:We’re hoping that songwriters, John Coots and Haven Gillespie, will forgive us for muddling their song in aid of brand commentary, but given the season. . . You better watch out, You better not cry, You better not pout […]
Read More2016 Loyalty Leaders: Digital Delights
Share this: More than a third (35%) of the 2016 Brand Keys Loyalty Leaders are represented by digital technology, social networking brands, or brands that facilitate digital tech or social networking. That was one of the key findings in the […]
Read MoreApple iPhone 7 Sucks (When It Comes Building Loyalty)
Share this:MEMO TO APPLE: When Delight Becomes Expectation, Loyalty Becomes Uncertain It may surprise consumers to realize, but it was only nine short years ago that Apple introduced the iPhone. Sure, that’s nearly an eon in tech-time, but with that […]
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