Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]
Having your brand meet customers’ very high expectations is good. [...]
The gap between what consumers expect and what they feel [...]
Great stories make brands great. Because storytelling is a great [...]
Life’s a play. We’re unrehearsed. That’s according to Mel Brooks. [...]
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]
The Barbie movie has made $1.5 billion – so far. [...]
It’s a bigger issue than most brands think, and the [...]
That’s the marketing-research version of “don’t take candy from strangers.” [...]
Patriotism matters. More and more for brands. Here’s what MarketWatch [...]
Creativity is thinking up new things. That’s good. Innovation is [...]