Is Your Brand Patriotic?
Sure, symbols resonate. Fireworks create moments. But brands create meaning. [...]
Branding Beats Marketing
As America approaches its 250th birthday, many brands are embracing [...]
When Questions Are More Useful Than Answers!
Here’s some we think you’ll find very useful: https://tinyurl.com/fpkhmapv [...]
Marketing Nightmares: Where Monsters Have KPIs
CMOs and Brand Managers aren’t just losing share – they’re [...]
The Politics of Branding
In politics, absurdity is not a handicap. Branding, however, is [...]
Hemingway On Brand Loyalty: A Farewell to Fickle
In an age of fleeting fads and juiced social networking, [...]
Must-Read Brand Loyalty Insights
I wanted to share an insightful article by Sarah Mahoney [...]
Marketing & Branding Magic: The No. 100
Here’s how to do the trick: https://customerland.net/passikoff-getting-100-on-the-brand-test Find [...]
How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
Faster Than A “Beach Read” – And NO Beach Required!
What are you doing for your summer vacation? You can [...]