Is Your Brand Patriotic?
Sure, symbols resonate. Fireworks create moments. But brands create meaning. [...]
Branding Beats Marketing
As America approaches its 250th birthday, many brands are embracing [...]
When Questions Are More Useful Than Answers!
Here’s some we think you’ll find very useful: https://tinyurl.com/fpkhmapv [...]
Marketing Nightmares: Where Monsters Have KPIs
CMOs and Brand Managers aren’t just losing share – they’re [...]
Good Things Come in Threes
Why do things in threes feel so satisfying? Maybe it’s [...]
Why Consumers Love Lists
Here's why: https://thecustomer.net/passikoff-is-your-brand-on-the-right-list Find out more about what makes [...]
What Major League Loyalty Contributes To Brand Profitability!
Stats appear here: https://thecustomer.net/passikoff-playing-to-win-for-fan-loyalty Go (YOUR BRAND, LEAGUE OR TEAM) [...]
How To Get Consumers To Sing Your Praises?
Emulate this one. A marketer so effective their efforts were [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]
Every Summer Has A Story
Hope you’re having a good summer. Vacations are a good [...]