In 2006, the Advertising Research Foundation conducted a comprehensive Research Review on the Brand Keys Loyalty/ Engagement Measurement Methodology. Click here to read the full ARF Research Review of the Brand Keys Brand Loyalty/ Engagement Measurement Methodology.
Media proliferation, new technologies, consumer media sophistication and new consumption patterns are forcing marketers to rethink traditional models of audience measurement. Nowhere is this truer than in the area of cross-media consumption. This paper presents a cross-media engagement evaluation (C-MEE) process that can be applied to any combination of media platforms for any product or service. The results of this research respond to the very real need to understand real consumer behavior and allow marketers to assess the true synergies available in an increasingly multi-media world. written by Robert Passikoff, Ph.D. and Don E. Schultz, Ph.D.
Sense & Scent: Building Emotional Bonds Through Engagments Measurement
The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of todays “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Making it harder to continue with “Business-as-Usual.” Click here to read more on the new generation of fragrance consumers. By Robert Passikoff, PhD and Kerry O’Connor.
Emotional values are what differentiate brands from commodities.
Be More Emotional: How Engagement Assessments Can Make Research More Efficient, Cost-Effective, and Insightful.
Facing a more complex marketplace, with more complex consumers hot-wired to the Internet via mobile devices, more complex and digitally dominant mediascape outreach, optimizing research efforts for efficiency, effectiveness, and insight has become more difficult. By Robert Passikoff.