The Barbie movie has made $1.5 billion – so far.
And, yeah there’s no business like show business, but there are several businesses like accounting.
Mattel owns the Barbie IP and saw revenues of $5.1 billion. X (Twitter) is down 32%. AI is driving a predicted $7 trillion increase in global GDP, and brand loyalty is a leading-indicator of all that – consumer behavior and brand profitability.
You can find a link to this year’s Top 100 Loyalty Leaders List here.
BTW, that list – our 15th annual – consistently proves brands that make loyalty a priority not only place high on the list, more importantly they rank high on consumers’ shopping lists.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.