Black Friday vs. Cyber Monday
Share this:HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier holiday shopping would become the “new normal.” More shoppers would shop before Black Friday. Retailers would encourage this consumer-shopping paradigm, and promote “Pre-Black Friday-like” sales. A lot. (It’s a […]
Read MoreBlack November
Share this:Earlier (and earlier) holiday shopping has become the “new normal.” You’ve probably already seen ads in emails and online and on TV. “Black Friday Starts Now,” “Door-Buster Sales,” “Early Black Friday,” and (my personal favorite) “Black Friday on Monday.” […]
Read MoreA Brand Wrapped In Bankruptcy Inside An Enigma
Share this:The weekend of July 4th Toys ‘R’ Us shut all 700 of their stores. They announced they were going to conduct a bankruptcy auction of its brand name, Babies R Us, and their website domains. They were betting their […]
Read MoreBack-to-School Lessons for Brands
Share this:The 24th annual Brand Keys Back-to-School (B2S) survey conducted among 7,950 U.S. households (with school-age children pre-school through 12th grade) indicated slightly higher spends YOY. The average-spend – $730.02 – is a combination of consumer confidence and tax reform, […]
Read MoreThe Secret of Victoria’s Secret’s Sag
Share this:If you ask leading questions whereby respondents tell you what they say they think, instead of telling you what they really think, the result will be unfavorable scores. Oh, and you can’t blame #MeToo for everything. Read more here […]
Read MoreWhy Retail Is So Hard
Share this:You’d think that between the internet, pricing apps, fast-fashion, and just-plain smarter consumers, Retail would have enough to deal with. But no, it’s never that simple. Just when a sector thinks they have it figured out, another paradigm shifts […]
Read MoreSometimes the Business of Brands Is Just Business
Share this:We’re pretty proud of our ability to identify what consumers really expect from brands. More than a year before Amazon bought Whole Foods our brand assessments identified an area of opportunity for them: groceries. So QED. If you want […]
Read MoreWhat’s The Price Of An AR-15 To A Brand?
Share this:Dick’s Sporting Goods announced it was ending sales of assault-style rifles in its stores and websites and they would no longer sell high-capacity magazines or sell guns to anyone under the age of 21, regardless of local laws. Dick’s […]
Read MoreWhy NFL TV Ratings Are Down & Other Predictive Brand Stories
Share this:Last March we released our 2017 Sports Loyalty Index. According to nearly 18,000 fans, Major League Baseball was rated #1 for fan loyalty and brand engagement for the first time in a decade. They beat out the NFL, perennially […]
Read MoreBrand Success Is Right Around The Corner
Share this:2018 is right around the corner and you never know what’s coming unless you can see around that corner. It could be something critical to your brand’s success but, regrettably, not many brands can see around those corners. Why? […]
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