Pandemic Tests Apparel Shopper Loyalty
Share this:Since the pandemic, 22 retailers have filed for Chapter 11. That’s a total of 42 this year – twice as many as all of 2019. For an inside view, take a look at this ABC News report. Whether consumers […]
Read MoreWhat Retail Does Next
Share this:We’re pretty sure if we’ve learned anything in the past 90 days, it’s that there’s no playbook for closing and then re-opening a state. Sure, there are “guidelines,” but when it comes to retail, it’s going to be a […]
Read MoreWhat’s Retail’s Most Inclusive Holiday?
Share this: Answer: Mother’s Day. Mother’s Day has come to encompass a broader spectrum of relationships, connections, and emotional bonds. It’s becomes a widespread, collective celebration. The holiday celebrant-range includes everyone! Moms, wives, step-moms, female relatives and friends, divorced parents, […]
Read MoreBlack Friday vs. Cyber Monday
Share this:HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier holiday shopping would become the “new normal.” More shoppers would shop before Black Friday. Retailers would encourage this consumer-shopping paradigm, and promote “Pre-Black Friday-like” sales. A lot. (It’s a […]
Read MoreBlack November
Share this:Earlier (and earlier) holiday shopping has become the “new normal.” You’ve probably already seen ads in emails and online and on TV. “Black Friday Starts Now,” “Door-Buster Sales,” “Early Black Friday,” and (my personal favorite) “Black Friday on Monday.” […]
Read MoreA Brand Wrapped In Bankruptcy Inside An Enigma
Share this:The weekend of July 4th Toys ‘R’ Us shut all 700 of their stores. They announced they were going to conduct a bankruptcy auction of its brand name, Babies R Us, and their website domains. They were betting their […]
Read MoreBack-to-School Lessons for Brands
Share this:The 24th annual Brand Keys Back-to-School (B2S) survey conducted among 7,950 U.S. households (with school-age children pre-school through 12th grade) indicated slightly higher spends YOY. The average-spend – $730.02 – is a combination of consumer confidence and tax reform, […]
Read MoreThe Secret of Victoria’s Secret’s Sag
Share this:If you ask leading questions whereby respondents tell you what they say they think, instead of telling you what they really think, the result will be unfavorable scores. Oh, and you can’t blame #MeToo for everything. Read more here […]
Read MoreWhy Retail Is So Hard
Share this:You’d think that between the internet, pricing apps, fast-fashion, and just-plain smarter consumers, Retail would have enough to deal with. But no, it’s never that simple. Just when a sector thinks they have it figured out, another paradigm shifts […]
Read MoreSometimes the Business of Brands Is Just Business
Share this:We’re pretty proud of our ability to identify what consumers really expect from brands. More than a year before Amazon bought Whole Foods our brand assessments identified an area of opportunity for them: groceries. So QED. If you want […]
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