Some CDC and Research Guidance For Thanksgiving. And the Demise of Black Friday
Share this:The Center for Disease Control’s Thanksgiving guidance recommends less travel, staying home, and smaller family gatherings this year. They’re also urging people to reconsider how they participate in another November tradition, Black Friday. Oh, not just safety. There’s that, […]
Read MoreThis Holiday Season Has Become The “Unpredictable” Season
Share this:This holiday season is going to be like no other brands have ever seen. Lower projected holiday sales aren’t surprising given the health of the economy and the health-threat to consumers. Regulations for retail will vary by locale, but […]
Read MorePandemic Tests Apparel Shopper Loyalty
Share this:Since the pandemic, 22 retailers have filed for Chapter 11. That’s a total of 42 this year – twice as many as all of 2019. For an inside view, take a look at this ABC News report. Whether consumers […]
Read MoreWhat Retail Does Next
Share this:We’re pretty sure if we’ve learned anything in the past 90 days, it’s that there’s no playbook for closing and then re-opening a state. Sure, there are “guidelines,” but when it comes to retail, it’s going to be a […]
Read MoreWhat’s Retail’s Most Inclusive Holiday?
Share this: Answer: Mother’s Day. Mother’s Day has come to encompass a broader spectrum of relationships, connections, and emotional bonds. It’s becomes a widespread, collective celebration. The holiday celebrant-range includes everyone! Moms, wives, step-moms, female relatives and friends, divorced parents, […]
Read MoreBlack Friday vs. Cyber Monday
Share this:HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier holiday shopping would become the “new normal.” More shoppers would shop before Black Friday. Retailers would encourage this consumer-shopping paradigm, and promote “Pre-Black Friday-like” sales. A lot. (It’s a […]
Read MoreBlack November
Share this:Earlier (and earlier) holiday shopping has become the “new normal.” You’ve probably already seen ads in emails and online and on TV. “Black Friday Starts Now,” “Door-Buster Sales,” “Early Black Friday,” and (my personal favorite) “Black Friday on Monday.” […]
Read MoreA Brand Wrapped In Bankruptcy Inside An Enigma
Share this:The weekend of July 4th Toys ‘R’ Us shut all 700 of their stores. They announced they were going to conduct a bankruptcy auction of its brand name, Babies R Us, and their website domains. They were betting their […]
Read MoreBack-to-School Lessons for Brands
Share this:The 24th annual Brand Keys Back-to-School (B2S) survey conducted among 7,950 U.S. households (with school-age children pre-school through 12th grade) indicated slightly higher spends YOY. The average-spend – $730.02 – is a combination of consumer confidence and tax reform, […]
Read MoreThe Secret of Victoria’s Secret’s Sag
Share this:If you ask leading questions whereby respondents tell you what they say they think, instead of telling you what they really think, the result will be unfavorable scores. Oh, and you can’t blame #MeToo for everything. Read more here […]
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