Robert Passikoff, Brand Keys Founder and President, gave Wise Marketer an early look at the report in this video interview with Bill Hannifin. Wise Marketer.
TheCustomer, by Mike Giambattista.
A video conversation with Bill Hannifin. Consumer expectations are constantly changing, and how well brands consistently meet consumer expectations will ultimately determine their success or failure. Wise Marketer.
We take a crack at evaluating some well-known brands on the basis of how well they love their customers - as opposed to how well customers love them. TheCustomer.
Part one of a two-part conversation that took us to, among other places, the "best" places to gain customer insight and what's keeping CMOs up at night. TheCustomer.