Join Robert Passikoff, Brand Keys Founder, and Mike Giambattista, Editor of The Customer, while they unravel the mysteries of consumer loyalty and the collapse of the traditional marketing funnel in a new podcast – how loyalty has evolved from a simple choice between two brands to a complex dance where consumer expectations lead and brands must follow.
In this discussion, Robert Passikoff gets to the data behind the biggest brand movers since last year's report, the biggest category shifts, and points the way toward some emerging trends that brands will need to contend with in the very near future.
Listen to the podcast
Read the transcript of Nick Westergaard's interview with Robert Passikoff discussing changes in customer loyalty over the past 25 years.
Watch the video of the interview with Mark Johnson, CEO of Loyalty360, and Robert Passikoff, president of Brand Keys, as they discuss the 2021 Brand Keys Most Patriotic Brands in America survey.
Listen to an interview with Robert Passikoff, on this podcast, "A Look at 2021’s Most Patriotic Brands in America." By Mark Johnson, Loyalty 360.
In this video, Special Guests Robert Passikoff of Brand Keys and Dave Frankland of Atlaas unpack this year’s Brand Keys Customer Loyalty Engagement Index to understand the latest Brandscapes.
Robert Passikoff talks about the Trump brand with Bob Lederer, of Research Business Daily Report.
Robert Passikoff, Brand Keys Founder and President, gave Wise Marketer an early look at the report in this video interview with Bill Hannifin. Wise Marketer.
TheCustomer, by Mike Giambattista.
A video conversation with Bill Hannifin. Consumer expectations are constantly changing, and how well brands consistently meet consumer expectations will ultimately determine their success or failure. Wise Marketer.
We take a crack at evaluating some well-known brands on the basis of how well they love their customers - as opposed to how well customers love them. TheCustomer.
Part one of a two-part conversation that took us to, among other places, the "best" places to gain customer insight and what's keeping CMOs up at night. TheCustomer.