In this video, Special Guests Robert Passikoff of Brand Keys and Dave Frankland of Atlaas unpack this year’s Brand Keys Customer Loyalty Engagement Index to understand the latest Brandscapes.
Robert Passikoff talks about the Trump brand with Bob Lederer, of Research Business Daily Report.
Robert Passikoff, Brand Keys Founder and President, gave Wise Marketer an early look at the report in this video interview with Bill Hannifin. Wise Marketer.
TheCustomer, by Mike Giambattista.
A video conversation with Bill Hannifin. Consumer expectations are constantly changing, and how well brands consistently meet consumer expectations will ultimately determine their success or failure. Wise Marketer.
We take a crack at evaluating some well-known brands on the basis of how well they love their customers - as opposed to how well customers love them. TheCustomer.
Part one of a two-part conversation that took us to, among other places, the "best" places to gain customer insight and what's keeping CMOs up at night. TheCustomer.