Exclusive Look: 24th Annual Brand Keys Loyalty Leaders List

Robert Passikoff, Brand Keys Founder and President, gave Wise Marketer an early look at the report in this video interview with Bill Hannifin. Wise Marketer.

Posted 2020-09-15

Conversations with TheCustomer: Robert Passikoff on Measuring Patriotic Brands

TheCustomer, by Mike Giambattista.

Posted 2020-08-20

Consumer Research: Expectations and Loyalty

A video conversation with Bill Hannifin. Consumer expectations are constantly changing, and how well brands consistently meet consumer expectations will ultimately determine their success or failure. Wise Marketer.

Posted 2020-06-24

TheCustomer Podcast: Jillian Dimoff & Robert Passikoff (PART 2) – Customer Love

We take a crack at evaluating some well-known brands on the basis of how well they love their customers - as opposed to how well customers love them. TheCustomer.

Posted 2019-11-01

TheCustomer Podcast: Jillian Dimoff & Robert Passikoff – What keeps CMOs up at night?

Part one of a two-part conversation that took us to, among other places, the "best" places to gain customer insight and what's keeping CMOs up at night. TheCustomer.

Posted 2019-10-22