User-Generated Content. From Amazon. And, No, Not An Oxymoron!
User-Generated Content, UGC, has been around, well, forever, but went [...]
Consumers; They’re Enough To Drive You To Drink!
The good news is the U.S. alcohol market continues to [...]
Getting High With A Little Help From The Brand
In the same way cultural exemplars like music, film, and [...]
Doing Well By Doing Good (For You & Your Brand)
It was either Helen Keller or King Carl XVI Gustaf [...]
Identifying Consumer Trends Before They’re Trends
It’s the beginning of the year and there’s been lot [...]
A Thanksgiving Precis to Black Friday
COVID-induced supply chain issues have caused everything from turkeys to [...]
The Streaming Wars Just Intensified
Americans currently subscribe to an average of three paid video [...]
If COVID went away tomorrow. . .
what’s the first thing you’d do? We’re asking just to [...]
Three Kinds of Marketers and the Future
When it comes to the future, it’s said there are [...]
Sex and Snacks Are Up. Video Binging, Not So Much.
That the coronavirus has changed your world is incontestable and [...]