2020 Consumer Complexity WARNING!
Share this:We’re pretty sure if you’re reading this blog, you already know consumers are complex. The thing is they’ve gotten really complex. How “really complex”? 85% of the path-to-purchase loyalty drivers in our 25th annual Customer Loyalty Engagement Index have […]
Read MoreWhat 62,474 Consumers Said About Your Brand
Share this:62,474 consumers. 85 categories. 833 brands. Brand Keys predictive assessments (a combination of psychological, emotional engagement, and rational evaluations + consumption of your brand’s marketing & advertising, statistically fused) provide. . . The most accurate loyalty assessments available anywhere! […]
Read MoreGet Ready For 2020’s Biggest Loyalty Event
Share this:On January 27, 2020, Brand Keys will release its 25th annual Customer Loyalty Engagement Index, assessing 85 categories & 833 brands. For 2020 we talked to 62,474 consumers, 16 to 65 years of age, from the 9 U.S. Census […]
Read MoreA 26-Day Head Start On The Future
Share this:2020 is only 26 days away! Astonishingly, opinions camouflaged as “2020 trends” started showing up 245 days ago. That’s a kind of premature research release – however well-meaning – marketing history has proven is not prediction but events that […]
Read MoreAntidote For CMO Nightmares
Share this:Social Networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organizational silos, while marketing professionals deal with brand values infused with political dogma. Those concerns, the need to accommodate emerging technologies, […]
Read MoreAugust Is “Brand Innovation Month”
Share this:Well, not really. But it could be because this is the time each year Brand Keys releases the results of its annual Most Innovative Tech Brands survey. This is our 7th year conducting the survey, and this year we’ve […]
Read More2019’s Most Innovative Tech Brands
Share this:It was Peter Drucker, the legendary management consultant, who noted, “The purpose of business is to create a customer. To do that the business has two – and only two – basic functions: marketing and innovation.” Brand Keys emphatically […]
Read MoreTop New Year’s Resolutions. And Two We Never Thought We’d See!
Share this: It’s been said that a New Year’s resolution is bound to be broken. Maybe people set the bar too high. My favorite acknowledgment of that is the one that goes, “My New Year’s resolution list usually starts with […]
Read MoreBlack Friday vs. Cyber Monday
Share this:HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier holiday shopping would become the “new normal.” More shoppers would shop before Black Friday. Retailers would encourage this consumer-shopping paradigm, and promote “Pre-Black Friday-like” sales. A lot. (It’s a […]
Read MoreA Postmortem of the Ivanka Brand
Share this:Ivanka Trump announced the death of her brand last week. It was famous (“Thanks, Dad!”), but it wasn’t desired. It was famous, but it wasn’t very big. It was famous, yet it only made a tiny flicker in the […]
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