Get Ready For 2020’s Biggest Loyalty Event
Share this:On January 27, 2020, Brand Keys will release its 25th annual Customer Loyalty Engagement Index, assessing 85 categories & 833 brands. For 2020 we talked to 62,474 consumers, 16 to 65 years of age, from the 9 U.S. Census […]
Read MoreFive Steps to 2020 Customer Success
Share this:Here are 5 things your customers are thinking about. You probably should too. How they view, compare, & buy in your category? Hint: It’s more emotional than rational and vastly different than it was in 2019 What attributes, benefits, […]
Read MoreA Year-End Gift For Your Brand: 5 Steps to 2020 Customer Success
Share this:Here are 5 things your customers are thinking about. You probably should too. How they view, compare, & buy in your category? Hint: It’s more emotional than rational. What attributes, benefits, & values contribute most to a customer’s decision […]
Read MoreA 26-Day Head Start On The Future
Share this:2020 is only 26 days away! Astonishingly, opinions camouflaged as “2020 trends” started showing up 245 days ago. That’s a kind of premature research release – however well-meaning – marketing history has proven is not prediction but events that […]
Read MoreHow To Blow Your Competition Away!
Share this:Want to stay 10 steps and 18 months ahead of your rivals? The 2020 Brand Keys Customer Loyalty Engagement Index (CLEI) provides the best competitive intelligence available anywhere. With this report, brands can not only gain deep insights into […]
Read MoreDoes Your Brand Move At the Speed of the Consumer?
Share this:The marketplace moves at the speed of the consumer. Their expectations have grown by 30% YOY. Yikes! The brand best able to meet expectations, is always the best in the marketplace. Always. Best sales. Best profits. Best share. Best […]
Read MoreYou Can Always Get More Money, But Not More Time!
Share this:Only 77 days till 2020. And everybody’s planning. So here’s a way to get a significant jump on the competition. Our Customer Loyalty Engagement Index reveals insights 12 to 18 months before they show up in traditional brand […]
Read MoreThe 1-2-3s of Market Expansion. You Need To Pay Attention To Them!
Share this:Three marketing areas exhibited massive expansion Y-O-Y with consequential effects to brand loyalty: Competitive sets, Atypical increases in consumer expectations, and Opportunities for traditional and digital communication outreach and brand engagement. Expansion related to each of those areas resulted […]
Read MoreHow & Where Media Is Consumed Affects Brand Loyalty. Media GPS Proves It.
Share this:To say brand communications matter would be an understatement. Ads, commercials, videos, blogs, print, social, outdoor, all matter when it comes to building a brand. And we’re pretty sure your media shops know how to cost-effectively target consumers. The […]
Read MoreBrand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Share this: Loyalty is 6X more powerful than satisfaction, 11X more accurate than NPS, 18 months ahead of focus groups and tracking studies, and can optimize brand and marketing advertising and media outreach by 20%. Oh, and our 2019 Loyalty […]
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