Thou Shalt Not Piss Off Thy Consumer
It comes as no surprise to anyone that COVID-19 has [...]
What Loyalty Looks Like 25 Years + A Pandemic Later
We released our 25th annual 2021 Customer Loyalty Engagement Index [...]
Trump TV: The Most Promising POTUS Option
Brand Keys designated Donald Trump a "Human Brand" back in [...]
This Holiday Season Has Become The “Unpredictable” Season
This holiday season is going to be like no other [...]
62,984,828 Voted In 2016 and the Polls Got It Wrong!
Traditional election polls are snapshots of moments in time, so [...]
Silver Bullet Research Doesn’t Work
Silver bullets work really well as a commemorative memento of [...]
Presidential Polls Don’t Predict
Sorry, they don’t. They’re snapshots of particular moments in time, [...]
What Customers Aren’t Telling You
With all the research platforms and outreach available to brands [...]
Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]
What Your Consumers Expect
Expectations are ultimately the yardstick consumers use to measure brands, [...]