C-Suite Advisory: Digital & B2B Brands Consumers Trust Most
Share this:“Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability. Consumer expectations for that singlevalue have increased across allof the 90 categories and 822 brands we tracked […]
Read More1 Thing 10 Brands in 10 Categories Have in Common
Share this: 10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card Domino’s Dunkin’ Google Hyundai Konica Minolta 10 CATEGORIES: Automobiles Car Rental Credit Cards MFP Copiers Online Retail Out-of-Home Coffee Pizza Search Tablets Wireless Services 1 THING IN COMMON: […]
Read MoreHow Effective Are This Year’s Super Bowl Ads?
Share this:It’s just two days until Super Bowl kickoff, and we thought you’d find this Research Business Daily Report analysis of the high-stakes, big-game commercials of some interest. https://youtu.be/2pcwnRq1HsM Brand Keys was privileged again this year to share our emotional […]
Read MoreBrand Research and the New Face of Patriotism
Share this:Given the extraordinary degree of political enmity in the United States and the upcoming midterm elections, it seemed an apt time to revisit a survey analysis we cautioned brands (and tangentially, voters) about 2 years ago. It was based […]
Read MoreTrump Brand Update
Share this: The Trump brand has changed. Radically. Five years ago the fabulously successful lifestyle brand made a sharp right turn away from the promise of luxury, high living, extravagance, and indulgence and turned into a political brand. Now the […]
Read MoreA Brand Wrapped In Bankruptcy Inside An Enigma
Share this:The weekend of July 4th Toys ‘R’ Us shut all 700 of their stores. They announced they were going to conduct a bankruptcy auction of its brand name, Babies R Us, and their website domains. They were betting their […]
Read MoreWhy Sears Sucks.
Share this:This is not a customer complaint. Would that it were. Sears’ same-store sales are down (again) nearly 16% this year, with total revenue down more than 25%. So any customer complaint would probably be welcome at this point. That […]
Read MoreNo Need For Brands to Reinvent the Wheel. Or Predictive, Cross-Media ROI.
Share this:For many years, we’ve urged clients to trust predictive brand metrics. They work really, really well for brand and media planning. Our media application, “Brand-to-Media-Engagement,” or B2ME, was created just as media planning was moving into the digital world, […]
Read MoreExtra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
Share this:A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice. Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement. The […]
Read MoreTop-100 Loyalty Leaders & 3 Brands Taking Over the World
Share this:Brand Keys 22nd annual Loyalty Leaders List is an analysis providing a comprehensive, cross-category perspective of brand loyalty today. Loyalty’s Top Line: Digital and tech brands held their ground. Traditional brands worked harder and moved up the list an […]
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