Presidential Polls Don’t Predict
Share this:Sorry, they don’t. They’re snapshots of particular moments in time, so not entirely extrapolative. Solution? Use loyalty and engagement metrics for a more predictive polling experience. Why? Because they’re leading-indicators of consumer (and voter) behavior and provide clarity in […]
Read MoreWhat Customers Aren’t Telling You
Share this:With all the research platforms and outreach available to brands and marketers, meaningful and differentiating insights are still a challenge, because there’s a lot customers aren’t telling you. But there are ways around that conundrum. Here’s one effective solution […]
Read MorePandemic Tests Apparel Shopper Loyalty
Share this:Since the pandemic, 22 retailers have filed for Chapter 11. That’s a total of 42 this year – twice as many as all of 2019. For an inside view, take a look at this ABC News report. Whether consumers […]
Read MoreWhat Your Consumers Expect
Share this:Expectations are ultimately the yardstick consumers use to measure brands, and marketers can use to measure brand loyalty. Nothing seems to stop or even slow expectation growth. So, no surprise expectations are up again. In fact, the current medical […]
Read MoreA Marketing Fable For Our Time
Share this:This week we offer something slightly different from our usual blog. It’s an announcement of our new column, “The Loyal Opposition” which will appear in The Customer, the weekly newsletter covering the customer insight, loyalty, and research universe. You […]
Read MoreThe Effects of COVID-Enforced Couch-Potatoing
Share this:If you feel like you’re living the definition of “cabin fever,” you’re not alone! Despite, zoom, skype, emails, and texts, despite house cleaning, closet cleaning, and an on-going search for cleaning products, it’s all starting to become a little […]
Read MoreCoronavirus Brand Diagnosis: Keep Advertising And Marketing Your Brand
Share this:Yes, this is bad. Yes, this affects everybody. Yes, social distancing, cancelled events, and closed Apple and Starbucks stores are a source of discomfort, isolation, and inconvenience. And, yes, there’s likely a recession on the horizon. But no, this […]
Read More2020 Consumer Complexity WARNING!
Share this:We’re pretty sure if you’re reading this blog, you already know consumers are complex. The thing is they’ve gotten really complex. How “really complex”? 85% of the path-to-purchase loyalty drivers in our 25th annual Customer Loyalty Engagement Index have […]
Read MoreEverybody’s Got To Eat!
Share this:There’s an old Russian proverb that goes, “Always choose a restaurant that gives you a table near a waiter.” Today, though, consumers’ appetites for restaurant loyalty is far more complex than where they sit. From where Brand Keys sits […]
Read MoreWhat 62,474 Consumers Said About Your Brand
Share this:62,474 consumers. 85 categories. 833 brands. Brand Keys predictive assessments (a combination of psychological, emotional engagement, and rational evaluations + consumption of your brand’s marketing & advertising, statistically fused) provide. . . The most accurate loyalty assessments available anywhere! […]
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