A Marketing Fable For Our Time
Share this:This week we offer something slightly different from our usual blog. It’s an announcement of our new column, “The Loyal Opposition” which will appear in The Customer, the weekly newsletter covering the customer insight, loyalty, and research universe. You […]
Read MoreThe Effects of COVID-Enforced Couch-Potatoing
Share this:If you feel like you’re living the definition of “cabin fever,” you’re not alone! Despite, zoom, skype, emails, and texts, despite house cleaning, closet cleaning, and an on-going search for cleaning products, it’s all starting to become a little […]
Read MoreCoronavirus Brand Diagnosis: Keep Advertising And Marketing Your Brand
Share this:Yes, this is bad. Yes, this affects everybody. Yes, social distancing, cancelled events, and closed Apple and Starbucks stores are a source of discomfort, isolation, and inconvenience. And, yes, there’s likely a recession on the horizon. But no, this […]
Read More2020 Consumer Complexity WARNING!
Share this:We’re pretty sure if you’re reading this blog, you already know consumers are complex. The thing is they’ve gotten really complex. How “really complex”? 85% of the path-to-purchase loyalty drivers in our 25th annual Customer Loyalty Engagement Index have […]
Read MoreEverybody’s Got To Eat!
Share this:There’s an old Russian proverb that goes, “Always choose a restaurant that gives you a table near a waiter.” Today, though, consumers’ appetites for restaurant loyalty is far more complex than where they sit. From where Brand Keys sits […]
Read MoreWhat 62,474 Consumers Said About Your Brand
Share this:62,474 consumers. 85 categories. 833 brands. Brand Keys predictive assessments (a combination of psychological, emotional engagement, and rational evaluations + consumption of your brand’s marketing & advertising, statistically fused) provide. . . The most accurate loyalty assessments available anywhere! […]
Read MoreGet Ready For 2020’s Biggest Loyalty Event
Share this:On January 27, 2020, Brand Keys will release its 25th annual Customer Loyalty Engagement Index, assessing 85 categories & 833 brands. For 2020 we talked to 62,474 consumers, 16 to 65 years of age, from the 9 U.S. Census […]
Read MoreFive Steps to 2020 Customer Success
Share this:Here are 5 things your customers are thinking about. You probably should too. How they view, compare, & buy in your category? Hint: It’s more emotional than rational and vastly different than it was in 2019 What attributes, benefits, […]
Read MoreA Year-End Gift For Your Brand: 5 Steps to 2020 Customer Success
Share this:Here are 5 things your customers are thinking about. You probably should too. How they view, compare, & buy in your category? Hint: It’s more emotional than rational. What attributes, benefits, & values contribute most to a customer’s decision […]
Read MoreA 26-Day Head Start On The Future
Share this:2020 is only 26 days away! Astonishingly, opinions camouflaged as “2020 trends” started showing up 245 days ago. That’s a kind of premature research release – however well-meaning – marketing history has proven is not prediction but events that […]
Read More
Recent Comments