How NOT To Be Brand Tone-Deaf and Lose $2 Billion
It’s been 50 years since there’s been a brand campaign [...]
John Wayne And The Most-Patriotic People In America
24/7 Wall Street recently did a ranking of John Wayne’s [...]
Betting On Loyalty Lines: Sports Bets vs. Stock Market Speculation
OK, you be the judge. But here’s something that, done [...]
When Your Brand Is Literally Under A Microscope
Shakespeare wrote, “What’s in a name? That which we call [...]
Thou Shalt Not Piss Off Thy Consumer
It comes as no surprise to anyone that COVID-19 has [...]
What Loyalty Looks Like 25 Years + A Pandemic Later
We released our 25th annual 2021 Customer Loyalty Engagement Index [...]
Trump TV: The Most Promising POTUS Option
Brand Keys designated Donald Trump a "Human Brand" back in [...]
This Holiday Season Has Become The “Unpredictable” Season
This holiday season is going to be like no other [...]
62,984,828 Voted In 2016 and the Polls Got It Wrong!
Traditional election polls are snapshots of moments in time, so [...]
Silver Bullet Research Doesn’t Work
Silver bullets work really well as a commemorative memento of [...]