The Politics of Branding
In politics, absurdity is not a handicap. Branding, however, is [...]
What Do Customer Loyalty & Super Glue Have In Common?
Once a real connection’s made, it's hard to break the [...]
Hemingway On Brand Loyalty: A Farewell to Fickle
In an age of fleeting fads and juiced social networking, [...]
Must-Read Brand Loyalty Insights
I wanted to share an insightful article by Sarah Mahoney [...]
Marketing & Branding Magic: The No. 100
Here’s how to do the trick: https://customerland.net/passikoff-getting-100-on-the-brand-test Find [...]
Your Holiday Shopping Run-Down
When people (like you) shop for the holidays, it turns [...]
How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
Faster Than A “Beach Read” – And NO Beach Required!
What are you doing for your summer vacation? You can [...]
A MARKETER CHALLENGE: What am I?
Hint: Estimated 20 billion sold each year. 150 million used [...]
Why Consumers Love Lists
Here's why: https://thecustomer.net/passikoff-is-your-brand-on-the-right-list Find out more about what makes [...]