You Can Always Get More Money, But Not More Time!
Share this:Only 77 days till 2020. And everybody’s planning. So here’s a way to get a significant jump on the competition. Our Customer Loyalty Engagement Index reveals insights 12 to 18 months before they show up in traditional brand […]
Read MoreThe 1-2-3s of Market Expansion. You Need To Pay Attention To Them!
Share this:Three marketing areas exhibited massive expansion Y-O-Y with consequential effects to brand loyalty: Competitive sets, Atypical increases in consumer expectations, and Opportunities for traditional and digital communication outreach and brand engagement. Expansion related to each of those areas resulted […]
Read MoreHow & Where Media Is Consumed Affects Brand Loyalty. Media GPS Proves It.
Share this:To say brand communications matter would be an understatement. Ads, commercials, videos, blogs, print, social, outdoor, all matter when it comes to building a brand. And we’re pretty sure your media shops know how to cost-effectively target consumers. The […]
Read MoreBrand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Share this: Loyalty is 6X more powerful than satisfaction, 11X more accurate than NPS, 18 months ahead of focus groups and tracking studies, and can optimize brand and marketing advertising and media outreach by 20%. Oh, and our 2019 Loyalty […]
Read MoreNew Insights About Your Customers
Share this:Brand Keys always welcomes the opportunity to share insights with our colleagues, so we’d like to take this opportunity to recommend a new resource. With more granular and targeted customer data coming in from every conceivable direction and platform, […]
Read MoreAugust Is “Brand Innovation Month”
Share this:Well, not really. But it could be because this is the time each year Brand Keys releases the results of its annual Most Innovative Tech Brands survey. This is our 7th year conducting the survey, and this year we’ve […]
Read More2019’s Most Innovative Tech Brands
Share this:It was Peter Drucker, the legendary management consultant, who noted, “The purpose of business is to create a customer. To do that the business has two – and only two – basic functions: marketing and innovation.” Brand Keys emphatically […]
Read MoreMarketing is a lot like sex. . .
Share this: . . . everybody thinks they’re good at it! But, unfortunately, they’re not. The brandscape is littered with brands that didn’t market right and paid the price. Here’s one brand that went from #1 to #19 (aka “last”) […]
Read MoreThe Why’s & How’s of Sports Fan Loyalty
Share this:Sports – teams and leagues – are just like brands. And with deep respect to Yogi Berra, he was mistaken when he said, “Baseball is 90% mental and the other half is physical.” No, no, not that it was […]
Read MoreWhat is Loyalty?
Share this:Loyalty isn’t some amorphous, disembodied thing. It’s more than points. And much more than tweets. Oh, and it isn’t something that just naturally visits itself upon your brand. Loyalty is the product of skill, knowledge, and in the most […]
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