Marketing is a lot like sex. . .
Share this: . . . everybody thinks they’re good at it! But, unfortunately, they’re not. The brandscape is littered with brands that didn’t market right and paid the price. Here’s one brand that went from #1 to #19 (aka “last”) […]
Read MoreThe Why’s & How’s of Sports Fan Loyalty
Share this:Sports – teams and leagues – are just like brands. And with deep respect to Yogi Berra, he was mistaken when he said, “Baseball is 90% mental and the other half is physical.” No, no, not that it was […]
Read MoreWhat is Loyalty?
Share this:Loyalty isn’t some amorphous, disembodied thing. It’s more than points. And much more than tweets. Oh, and it isn’t something that just naturally visits itself upon your brand. Loyalty is the product of skill, knowledge, and in the most […]
Read MoreC-Suite Advisory: Digital & B2B Brands Consumers Trust Most
Share this:“Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability. Consumer expectations for that single value have increased across all of the 90 categories and 822 brands we […]
Read More1 Thing 10 Brands in 10 Categories Have in Common
Share this: 10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card Domino’s Dunkin’ Google Hyundai Konica Minolta 10 CATEGORIES: Automobiles Car Rental Credit Cards MFP Copiers Online Retail Out-of-Home Coffee Pizza Search Tablets Wireless Services 1 THING IN COMMON: […]
Read MoreHow Effective Are This Year’s Super Bowl Ads?
Share this:It’s just two days until Super Bowl kickoff, and we thought you’d find this Research Business Daily Report analysis of the high-stakes, big-game commercials of some interest. https://youtu.be/2pcwnRq1HsM Brand Keys was privileged again this year to share our emotional […]
Read MoreBrand Research and the New Face of Patriotism
Share this:Given the extraordinary degree of political enmity in the United States and the upcoming midterm elections, it seemed an apt time to revisit a survey analysis we cautioned brands (and tangentially, voters) about 2 years ago. It was based […]
Read MoreTrump Brand Update
Share this: The Trump brand has changed. Radically. Five years ago the fabulously successful lifestyle brand made a sharp right turn away from the promise of luxury, high living, extravagance, and indulgence and turned into a political brand. Now the […]
Read MoreA Brand Wrapped In Bankruptcy Inside An Enigma
Share this:The weekend of July 4th Toys ‘R’ Us shut all 700 of their stores. They announced they were going to conduct a bankruptcy auction of its brand name, Babies R Us, and their website domains. They were betting their […]
Read MoreWhy Sears Sucks.
Share this:This is not a customer complaint. Would that it were. Sears’ same-store sales are down (again) nearly 16% this year, with total revenue down more than 25%. So any customer complaint would probably be welcome at this point. That […]
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