Loyalty is a leading-indicator of consumer behavior and brand profitability.
Just ask Mattel. Or ChatGPT. Or Apple. Or Modelo Especial. Or the other 96 brands consumers placed in the Top 100.
Results of the 15th annual Loyalty Leaders survey presents consumer assessments of 1,650 brands in 145 categories, with some interesting insights:
Loyalty Legends: https://tinyurl.com/mr29p39s
Loyalty is boffo: https://tinyurl.com/2t9e869n
It’s been said, “An ounce of loyalty is worth a pound of cleverness.” It tuns out, it’s worth a ton of brand profits, too.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.