Brand Keys is a consultancy. As such, we enter into a consultative relationship with our clients, and no two relationships are the same. That being said, what’s consistent is our knowledge of the values that drive customer loyalty and engagement in a brand’s category. From there, it is a straightforward step to formulating every type of brand and marketing initiative, from creative direction to communications strategies to packaging to strategic planning all the way to re-tooling a product or service. And because in the real world budgets are limited, our measures make it easy to allocate budgets and decide which initiatives are necessary immediately and which can wait, or even be ignored.