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Who Fact-Checks the Pollsters?

The midterms are coming. And suddenly, everyone has a number. [...]

By Robert Passikoff|2026-10-05T18:48:42+00:00October 5, 2026|consumer insight, Consumer Sentiment, customer sentiment, Market Research, polls, Uncategorized|Comments Off

Patriotism Doesn’t End When the Fireworks Do or the Sales Are Over

Fireworks create moments, sales opportunities, but brands create meaning. And [...]

By Robert Passikoff|2026-07-01T16:37:21+00:00July 1, 2026|consumer expectations, Consumer Sentiment, Market Research, patriotism, Uncategorized|Comments Off

Is Your Brand Patriotic?

Sure, symbols resonate. Fireworks create moments. But brands create meaning. [...]

By Robert Passikoff|2026-06-23T13:40:59+00:00June 22, 2026|Brand Management, Consumer Sentiment, customer sentiment, Market Research, patriotism, Uncategorized|Comments Off

DIY Research: What Could Possibly Go Wrong?

Not all projects belong on Pinterest: https://tinyurl.com/2axh2jcy Find out [...]

By Robert Passikoff|2025-08-06T14:51:47+00:00August 5, 2025|consumer expectations, Consumer Intel, Consumer Sentiment, demographics, Market Research, Retail, Trends, Uncategorized|Comments Off