Brand Success Is Right Around The Corner
Share this:2018 is right around the corner and you never know what’s coming unless you can see around that corner. It could be something critical to your brand’s success but, regrettably, not many brands can see around those corners. Why? […]
Read MoreSmarter Back-to-School Consumers Change Shopping Patterns
Share this:Oh, and there’s a new BTS Sheriff in town and the 23rd annual Brand Keys (www.brandkeys.com), back-to-School survey for households indicates that according to the 8,082 parents polled, they plan to spend more this year, a combination of rising […]
Read MoreThe Greenest Brands In America
Share this: Tomorrow, April 22nd is the 47th anniversary of Earth Day, so the appropriate time to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annual Customer Loyalty Engagement Index, […]
Read MoreWhat Value Does A Fashion Brand Add?
Share this:OK, let’s say you have a 100% cotton dress shirt. It was probably made in China or Indonesia or one of the 5 factories turning out virtually everything these days. As is, it’s going to sell at retail for […]
Read MoreBrand Loyalty In America Today
Share this: Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index® (CLEI). Brand engagement is a measure of how well a brand meets expectations that […]
Read MoreOnly One Shopping Day Left Till Tomorrow!
Share this:Two weeks ago we reported 17 months of election coverage, political ads, and an unexpected presidential outcome shifted shopper attentions away from thoughts of holiday celebrations, sugarplums, and shopping lists. The result? Much like this year’s election. We reported […]
Read MoreTrump Brand Triumphs: The President-Elect Effect
Share this:In the wake of changing demographics, shifting party coalitions and voter attitudes, and significant wins in key battleground states, Donald J. Trump defied all political polls to become the United States’ next president-elect. Not only did the win come […]
Read More2016 Loyalty Leaders: Digital Delights
Share this: More than a third (35%) of the 2016 Brand Keys Loyalty Leaders are represented by digital technology, social networking brands, or brands that facilitate digital tech or social networking. That was one of the key findings in the […]
Read MoreThe Brand Authenticity Cycle
Share this: You know how it goes, Brand Authenticity = Product Authenticity = Brand Authenticity = Experiential Authenticity = Brand Authenticity. . . and the beat goes on! You hear a lot about how brands are supposed to be “authentic,” […]
Read MoreIs Your Brand Sponsorship Real Gold or Fool’s Gold?
Share this: Brands spend good (sometimes great) money on sponsorships. A lot of brands do. Today, with brand differentiation and engagement more (and more) difficult to come by, sponsorships seem a good way to invest some of a brand’s marketing […]
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