Unhappy Meal Options: Consumers Losing Taste For Fast Food
Share this:A new study conducted by New York-based brand and customer loyalty and engagement consultancy, Brand Keys (www.brandkeys.com) has shown that demographics and associated core values of generational cohorts explain critical factors initiating failure of fast food brands to increase […]
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Are Bedtime Shoppers A Bad Bet for Target Brand?
Share this:There’s a saying that goes, “old poker players never die, they just shuffle away.” Today the same might be said for some retailers too. Why? Well, in recent years many retailers have eschewed a differentiating brand strategy for gambling. […]
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An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!
Share this:The 2014 Brand Keys Back-to-School report card is in: households with school-aged children (pre-school through 12th grade) plan on spending more – an increase of 9%, and an average spend of $655.00. That’s according to 8,300 families with interviews collected […]
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Want To Be A P&G Brand? (Placeholders Need Not Apply!)
Share this:Procter & Gamble announced it’s cleaning house. It plans to dump, er, divest 70 to 80 brands so, according CEO A.G. Lafley, P&G can “create a faster growing, more profitable company that is simpler to operate.” Well, fewer brands […]
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2014’s Most Innovative Tech Brands
Share this:A long time ago in a galaxy far, far away. . . OK, 35 years ago, which in tech-time is a long time ago, Sony introduced the Walkman. If you weren’t around then or aren’t a student of portable, private music […]
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More Hot Water For Red Lobster
Share this:It’s been no secret in the restaurant world that Darden Restaurants has been trying to 86 their Red Lobster restaurant chain for a while now. It hasn’t been a secret to us either. According to the Brand Keys Customer […]
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Luxury Brands Are Different
Share this:French luxury-brand Hermés posted second-quarter sales last week. They were reminiscent of the Orson Wells line, “Living in the lap of luxury isn’t bad except that you never know when luxury is going to stand up.” Sales were up, […]
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Share this: Reading GE CMO Beth Comstock’s HBR blog, Innovation Is Marketing’s Job, Too, some of Dr. Seuss’ advice that ran through my mind. Paraphrased, the good Doctor said, “Look at me! Look at me! Look at me NOW! It […]
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Celebrating America’s Most Patriotic Brands
Share this:It’s a fair bet that lots of consumers are looking forward to this celebrating upcoming weekend. It’s the Fourth of July. Independence Day. A celebration of our battle for independence. A celebration of pride. And freedom. Accompanied by flag […]
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2014 World Cup Soccer: The “Official” (& Unofficial) Game-Changer For The Sport And The Sponsors
Share this:This year was our 22nd year conducting the Brand Keys Sports Loyalty Index measuring all the teams for Major League Baseball, the National Basketball Association, the National Football League, and the National Hockey League. The Index rankings correlate very […]
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