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According to our newest poll, 54% of holiday shoppers have already done their holiday shopping.

For details, take a look at our newest The Customer column, “Your Holiday Shopping Rundown.

Jack Frost can still nip at your nose and you can still deck the halls, but Black Friday is becoming more like going to see Santa or the Thanksgiving Day parade.

Nice to do, but not necessary to do.

Not for a while now, and according to shoppers, not anymore.

 


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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