How To Avoid Bankrupting Your Brand
Share this:It’s an unfortunate bi-product of the COVID-19 crisis. Ill health of and the ultimate passing of brands. Current market conditions attributed to COVID-19 have decimated some company revenues and are pushing already-struggling companies over the edge into Chapter 11. […]
Read MoreThe Effects of COVID-Enforced Couch-Potatoing
Share this:If you feel like you’re living the definition of “cabin fever,” you’re not alone! Despite, zoom, skype, emails, and texts, despite house cleaning, closet cleaning, and an on-going search for cleaning products, it’s all starting to become a little […]
Read MoreWhat Retail Does Next
Share this:We’re pretty sure if we’ve learned anything in the past 90 days, it’s that there’s no playbook for closing and then re-opening a state. Sure, there are “guidelines,” but when it comes to retail, it’s going to be a […]
Read MoreHow To Support Your Brand During This Crisis
Share this:Brand Keys has developed an emotional assessment tool that measures whether – and how – brands should advertise right now. Our April 2020 survey found 78% of sectors should be advertising the hell out of their brands, albeit with […]
Read MoreSex and Snacks Are Up. Video Binging, Not So Much.
Share this:That the coronavirus has changed your world is incontestable and unambiguous. Yes, for some more than others, but nearly 2 months in there’s no denying we’re living in a “new normal.” Whether for you the “new normal” was obligatory, […]
Read More
Recent Comments