Three Kinds of Marketers and the Future
When it comes to the future, it’s said there are [...]
Some CDC and Research Guidance For Thanksgiving. And the Demise of Black Friday
The Center for Disease Control’s Thanksgiving guidance recommends less travel, [...]
2020 Loyalty Leaders List: Pandemic Fortifies Loyalty For Some, Kills Off Others
The COVID-19 and economic pandemics have disrupted everything. How we [...]
Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]
What Your Consumers Expect
Expectations are ultimately the yardstick consumers use to measure brands, [...]
Guess What Fox News & Netflix Have In Common
Our subject comes from a Fast Company article covering our [...]
Some Pizza Mind During The Pandemic
We specialize in brand loyalty because it predicts positive consumer [...]
George Floyd Protests, COVID-19 and the “Oil Spill” Effect On Consumer Expectations.
You can’t just say, “We’re all in it together” or [...]
Is Starbucks Still Starbucks?
The historical explanation for why consumers were willing to pay [...]
How To Avoid Bankrupting Your Brand
It’s an unfortunate bi-product of the COVID-19 crisis. Ill health [...]