COVID Vaccine Brands Under The Consumer-Microscope
I’m sure you’ve heard this from friends, relatives, colleagues, and/or [...]
When Your Brand Is Literally Under A Microscope
Shakespeare wrote, “What’s in a name? That which we call [...]
Thou Shalt Not Piss Off Thy Consumer
It comes as no surprise to anyone that COVID-19 has [...]
If COVID went away tomorrow. . .
what’s the first thing you’d do? We’re asking just to [...]
Some Thoughts About Brand Stress
Did you ever think there’d be a more stressful time [...]
One Year of Travel Carnage and Counting
It's no great surprise the pandemic changed the world’s travel [...]
What Loyalty Looks Like 25 Years + A Pandemic Later
We released our 25th annual 2021 Customer Loyalty Engagement Index [...]
Three Kinds of Marketers and the Future
When it comes to the future, it’s said there are [...]
Some CDC and Research Guidance For Thanksgiving. And the Demise of Black Friday
The Center for Disease Control’s Thanksgiving guidance recommends less travel, [...]
2020 Loyalty Leaders List: Pandemic Fortifies Loyalty For Some, Kills Off Others
The COVID-19 and economic pandemics have disrupted everything. How we [...]