Your Holiday Shopping Run-Down
When people (like you) shop for the holidays, it turns [...]
A MARKETER CHALLENGE: What am I?
Hint: Estimated 20 billion sold each year. 150 million used [...]
ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
A Thanksgiving Precis to Black Friday
COVID-induced supply chain issues have caused everything from turkeys to [...]
Black Friday Is Looking A Little Gray
According to our newest poll, 54% of holiday shoppers have [...]
A Donut’s Guide To Successful Branding
Today, brand values move faster than Joey Chestnut. He’s the [...]
Some CDC and Research Guidance For Thanksgiving. And the Demise of Black Friday
The Center for Disease Control’s Thanksgiving guidance recommends less travel, [...]
This Holiday Season Has Become The “Unpredictable” Season
This holiday season is going to be like no other [...]
Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]