A Brand New View of Your Brand
Share this:All you have to do is to look at the marketplace to see that the velocity of brand growth has slowed in virtually every category you’d care to name. We predicted this trend back in 2010. At the same […]
Read More11 Brand Marketing Trends for 2018
Share this:“Legends of prediction are common throughout the spectrum of mankind. Gods speak, spirits speak, and computers speak,” author Ursula Le Guin wrote. What she missed, however, were consumers. Consumers speak too. Volumes if you know how to listen. Predictive […]
Read MoreMillennials Share and Boomers Buy!
Share this:For those of you looking to optimize brand share and sales, here’s an easy answer: Market to Boomers. Why? Well, Americans aged 55 and older account for a major portion of consumer spending – nearly half (45%). Yes, yes, […]
Read MoreAn Engaged Consumer Is The Best Brand Strategy Of All
Share this:If you’re tired of having “loyalty” and “engagement” defined as something you’ll recognize when it visits itself upon your brand or some sort of point promotion, or new levels of awareness, or time-spent measures, or just counting tweets, take […]
Read MoreWhat We Think, We Become. What Your Customers Think Is What The Marketplace Becomes.
Share this:Know these four things, and you will absolutely know what your brand’s customers think. If you know that, you will know the marketplace. You’ll lead it too. 1. What are the four behavioral drivers of loyalty and engagement in […]
Read More2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
Share this:The 15th annual Brand Keys survey of American brands (in over 100 categories) has revealed a dramatic shift in consumers’ perceptions of brand “patriotism.” Jeep, Disney, and Levi Strauss continue to top an otherwise dramatically re-drawn list, with brands […]
Read MoreMother’s Day 2017 Spending Up 7%
Share this:Clothing appears to be the gift-of-choice for Mother’s Day this year. Eighty-nine percent (89%) of consumers plan to celebrate Mother’s Day 2017 and clothing is this year’s big winner, according to the annual Brand Keys Mother’s Day survey. Celebrants […]
Read MoreWhat Value Does A Fashion Brand Add?
Share this:OK, let’s say you have a 100% cotton dress shirt. It was probably made in China or Indonesia or one of the 5 factories turning out virtually everything these days. As is, it’s going to sell at retail for […]
Read MoreWhat’s In A Name?
Share this:Shakespeare answered that question with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import. For brands the question is will a […]
Read MoreBrand Loyalty In America Today
Share this: Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index® (CLEI). Brand engagement is a measure of how well a brand meets expectations that […]
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