Black Friday vs. Cyber Monday
Share this:HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier holiday shopping would become the “new normal.” More shoppers would shop before Black Friday. Retailers would encourage this consumer-shopping paradigm, and promote “Pre-Black Friday-like” sales. A lot. (It’s a […]
Read MoreA Postmortem of the Ivanka Brand
Share this:Ivanka Trump announced the death of her brand last week. It was famous (“Thanks, Dad!”), but it wasn’t desired. It was famous, but it wasn’t very big. It was famous, yet it only made a tiny flicker in the […]
Read MoreMillennials Share, But Boomers Buy
Share this:If you think all the Baby Boomers are retiring, it might be wise to keep in mind that Baby Boomers have a different philosophical view when it comes to “retirement.” Maybe that’s because the average Baby Boomer feels nine […]
Read MoreWhy Retail Is So Hard
Share this:You’d think that between the internet, pricing apps, fast-fashion, and just-plain smarter consumers, Retail would have enough to deal with. But no, it’s never that simple. Just when a sector thinks they have it figured out, another paradigm shifts […]
Read MorePolitics And Hashtags Make For Strange Brand Bedfellows
Share this:As it’s President’s Day, it seemed appropriate to note how much Political Polarization and Tribalism and more fervent Social Activism Movements like #grabyourwallet, #MeToo, and #TimesUp have changed the face of brand engagement and consumer loyalty. We noted these […]
Read MoreWhy NFL TV Ratings Are Down & Other Predictive Brand Stories
Share this:Last March we released our 2017 Sports Loyalty Index. According to nearly 18,000 fans, Major League Baseball was rated #1 for fan loyalty and brand engagement for the first time in a decade. They beat out the NFL, perennially […]
Read MoreThe Economics of Branding
Share this:At Brand Keys we specialize in predictive loyalty and emotional brand engagement metrics. Real loyalty is more than satisfaction or awareness or a willingness to recommend. It’s more than tweets, likes, or shares. Real loyalty is much more, and […]
Read MoreA Brand New View of Your Brand
Share this:All you have to do is to look at the marketplace to see that the velocity of brand growth has slowed in virtually every category you’d care to name. We predicted this trend back in 2010. At the same […]
Read More11 Brand Marketing Trends for 2018
Share this:“Legends of prediction are common throughout the spectrum of mankind. Gods speak, spirits speak, and computers speak,” author Ursula Le Guin wrote. What she missed, however, were consumers. Consumers speak too. Volumes if you know how to listen. Predictive […]
Read MoreMillennials Share and Boomers Buy!
Share this:For those of you looking to optimize brand share and sales, here’s an easy answer: Market to Boomers. Why? Well, Americans aged 55 and older account for a major portion of consumer spending – nearly half (45%). Yes, yes, […]
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