August Is “Brand Innovation Month”
Well, not really. But it could be because this is [...]
2019’s Most Innovative Tech Brands
It was Peter Drucker, the legendary management consultant, who noted, [...]
Top New Year’s Resolutions. And Two We Never Thought We’d See!
It’s been said that a New Year’s resolution is [...]
Black Friday vs. Cyber Monday
HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier [...]
A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]
Millennials Share, But Boomers Buy
If you think all the Baby Boomers are retiring, it [...]
Why Retail Is So Hard
You'd think that between the internet, pricing apps, fast-fashion, and [...]
Politics And Hashtags Make For Strange Brand Bedfellows
As it’s President’s Day, it seemed appropriate to note how [...]
Why NFL TV Ratings Are Down & Other Predictive Brand Stories
Last March we released our 2017 Sports Loyalty Index. According [...]
The Economics of Branding
At Brand Keys we specialize in predictive loyalty and emotional [...]