Millennials Share and Boomers Buy!
For those of you looking to optimize brand share and [...]
An Engaged Consumer Is The Best Brand Strategy Of All
If you’re tired of having “loyalty” and “engagement” defined as [...]
What We Think, We Become. What Your Customers Think Is What The Marketplace Becomes.
Know these four things, and you will absolutely know what [...]
2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
The 15th annual Brand Keys survey of American brands (in [...]
Mother’s Day 2017 Spending Up 7%
Clothing appears to be the gift-of-choice for Mother’s Day this [...]
What Value Does A Fashion Brand Add?
OK, let’s say you have a 100% cotton dress shirt. [...]
What’s In A Name?
Shakespeare answered that question with, “That which we call a [...]
Brand Loyalty In America Today
Soaring customer expectations are creating an increasingly challenging environment for [...]
A Retrospective View of Predicted Trends For 2017
If the title for this year’s Brand Keys Trends for [...]
Only One Shopping Day Left Till Tomorrow!
Two weeks ago we reported 17 months of election coverage, [...]