Brand Loyalty In America Today
Share this: Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index® (CLEI). Brand engagement is a measure of how well a brand meets expectations that […]
Read MoreA Retrospective View of Predicted Trends For 2017
Share this:If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers […]
Read MoreOnly One Shopping Day Left Till Tomorrow!
Share this:Two weeks ago we reported 17 months of election coverage, political ads, and an unexpected presidential outcome shifted shopper attentions away from thoughts of holiday celebrations, sugarplums, and shopping lists. The result? Much like this year’s election. We reported […]
Read MoreTrump Brand Triumphs: The President-Elect Effect
Share this:In the wake of changing demographics, shifting party coalitions and voter attitudes, and significant wins in key battleground states, Donald J. Trump defied all political polls to become the United States’ next president-elect. Not only did the win come […]
Read MoreThe Ivanka Trump Brand
Share this:In the wake of the release of a video showing Donald Trump speaking about women in vulgar sexual terms, a study conducted by our New York-based brand engagement and customer loyalty research consultancy Brand Keys revealed that 100% of […]
Read More2016 Loyalty Leaders: Digital Delights
Share this: More than a third (35%) of the 2016 Brand Keys Loyalty Leaders are represented by digital technology, social networking brands, or brands that facilitate digital tech or social networking. That was one of the key findings in the […]
Read MoreTrump (the Human Brand) Versus Trump (the Presidential Candidate)
Share this: A little more than a year ago, when Donald Trump announced his candidacy for president, Brand Keys asked the question, “Can the Human Brand, Donald Trump, Become Candidate Trump?” To answer that question we conducted a survey using […]
Read MoreApple iPhone 7 Sucks (When It Comes Building Loyalty)
Share this:MEMO TO APPLE: When Delight Becomes Expectation, Loyalty Becomes Uncertain It may surprise consumers to realize, but it was only nine short years ago that Apple introduced the iPhone. Sure, that’s nearly an eon in tech-time, but with that […]
Read More2016 Back-to-School Consumer Spending Gets a D+
Share this: The 2016 back-to-School spending report card for households with school-age children (pre-school through 12th grade) indicates that parents do not plan to spend significantly more this year. Consumers signaled only a 3.9% increase, with an anticipated average spend […]
Read MoreThe 7 Most Expensive Words in Business
Share this: Our third annual survey of 2016’s Most Innovative B2B Tech Brands found B2B consumers’ view of innovative tech brands currently focused on innovative companies able to increase marketing, business, and sales efficiency. That’s good news since the seven […]
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