An Engaged Consumer Is The Best Brand Strategy Of All
Share this:If you’re tired of having “loyalty” and “engagement” defined as something you’ll recognize when it visits itself upon your brand or some sort of point promotion, or new levels of awareness, or time-spent measures, or just counting tweets, take […]
Read MoreWhat We Think, We Become. What Your Customers Think Is What The Marketplace Becomes.
Share this:Know these four things, and you will absolutely know what your brand’s customers think. If you know that, you will know the marketplace. You’ll lead it too. 1. What are the four behavioral drivers of loyalty and engagement in […]
Read More2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
Share this:The 15th annual Brand Keys survey of American brands (in over 100 categories) has revealed a dramatic shift in consumers’ perceptions of brand “patriotism.” Jeep, Disney, and Levi Strauss continue to top an otherwise dramatically re-drawn list, with brands […]
Read MoreMother’s Day 2017 Spending Up 7%
Share this:Clothing appears to be the gift-of-choice for Mother’s Day this year. Eighty-nine percent (89%) of consumers plan to celebrate Mother’s Day 2017 and clothing is this year’s big winner, according to the annual Brand Keys Mother’s Day survey. Celebrants […]
Read MoreWhat Value Does A Fashion Brand Add?
Share this:OK, let’s say you have a 100% cotton dress shirt. It was probably made in China or Indonesia or one of the 5 factories turning out virtually everything these days. As is, it’s going to sell at retail for […]
Read MoreWhat’s In A Name?
Share this:Shakespeare answered that question with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import. For brands the question is will a […]
Read MoreBrand Loyalty In America Today
Share this: Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index® (CLEI). Brand engagement is a measure of how well a brand meets expectations that […]
Read MoreA Retrospective View of Predicted Trends For 2017
Share this:If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers […]
Read MoreOnly One Shopping Day Left Till Tomorrow!
Share this:Two weeks ago we reported 17 months of election coverage, political ads, and an unexpected presidential outcome shifted shopper attentions away from thoughts of holiday celebrations, sugarplums, and shopping lists. The result? Much like this year’s election. We reported […]
Read MoreTrump Brand Triumphs: The President-Elect Effect
Share this:In the wake of changing demographics, shifting party coalitions and voter attitudes, and significant wins in key battleground states, Donald J. Trump defied all political polls to become the United States’ next president-elect. Not only did the win come […]
Read More
Recent Comments