Presidential Polls Don’t Predict
Share this:Sorry, they don’t. They’re snapshots of particular moments in time, so not entirely extrapolative. Solution? Use loyalty and engagement metrics for a more predictive polling experience. Why? Because they’re leading-indicators of consumer (and voter) behavior and provide clarity in […]
Read MoreAdvertising That Gets Consumers to Rally Round the Brand
Share this:Happy July 4th! When you have a moment, we invite you to look at Wise Marketer’s “What Makes A Brand Patriotic and a Customer Loyal.” It turns out it’s not all flags and fireworks when it comes to today’s […]
Read MoreBrand Research and the New Face of Patriotism
Share this:Given the extraordinary degree of political enmity in the United States and the upcoming midterm elections, it seemed an apt time to revisit a survey analysis we cautioned brands (and tangentially, voters) about 2 years ago. It was based […]
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