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Hope you’re having a good summer. Vacations are a good time to relax. And reading helps.

According to the University of Sussex, just 6 minutes of a good read reduces blood pressure and tension. So, in case you missed them, here’s a few short, brand beach reads. About social networking, the Internet, brands, beer, patriotism, purpose, and politics.

A little light summer reading – all under 6-minutes.

Don’t believe everything on the Internet!

The rhythm of customer expectations, or Where did my iPod come from?

What happens when you follow the wrong numbers?

2023’s Most Patriotic Brands:

What’s so good about brand innovation?

For some more relaxing reads, you can find more at


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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