Hope For The Best. Expect The Worst . . .
Life’s a play. We’re unrehearsed. That’s according to Mel Brooks. [...]
ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Victoria Secret’s Newest “Blooper Reel” Addition and Other Cool Summer Scoops
“Summertime and the livin’ is easy.” So said George Gershwin, [...]
Every Summer Has A Story
Hope you’re having a good summer. Vacations are a good [...]
Purpose vs. Politics
It’s a bigger issue than most brands think, and the [...]
“Don’t Believe Everything You Read On The Internet!”
That’s the marketing-research version of “don’t take candy from strangers.” [...]
Jeep Rules The Road and House Of Mouse Towers
Patriotism matters. More and more for brands. Here’s what MarketWatch [...]
The Most Patriotic Brands In America
Here’s this year’s 50 Most Patriotic Brands. Despite the rise [...]
The Most Patriotic Brands In America. One of Them For 22 Years In A Row!
Over 6,000 consumers assessed over 1,200 brands to identify the [...]