Faster Than A “Beach Read” – And NO Beach Required!
What are you doing for your summer vacation? You can [...]
High Achievement and Haute Couture Branding
They both take place in the framework of very high [...]
Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]
ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
“Don’t Believe Everything You Read On The Internet!”
That’s the marketing-research version of “don’t take candy from strangers.” [...]
The Most Patriotic Brands In America
Here’s this year’s 50 Most Patriotic Brands. Despite the rise [...]
What’s So Good About Innovation?
Creativity is thinking up new things. That’s good. Innovation is [...]
Most Disappointing Brand Of The Week
How big a brand do you have to be to [...]