About Those Brand-Related Choices You Make Each Day. . .
Depending on category and age cohort, 5,950 to 10,500 of [...]
Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
Hope For The Best. Expect The Worst . . .
Life’s a play. We’re unrehearsed. That’s according to Mel Brooks. [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Victoria Secret’s Newest “Blooper Reel” Addition and Other Cool Summer Scoops
“Summertime and the livin’ is easy.” So said George Gershwin, [...]
Purpose vs. Politics
It’s a bigger issue than most brands think, and the [...]
“Don’t Believe Everything You Read On The Internet!”
That’s the marketing-research version of “don’t take candy from strangers.” [...]
Jeep Rules The Road and House Of Mouse Towers
Patriotism matters. More and more for brands. Here’s what MarketWatch [...]
Consumers 3x More Likely To Trust Their Shampoo Than News Media
Issues of trust are central to all human social, consumer, [...]
Why (Some) Retailers Are Celebrating Today
Total consumer spend for 4th of July celebrations is estimated [...]