Who Fact-Checks the Pollsters?
The midterms are coming. And suddenly, everyone has a number. [...]
2026 LOYALTY LEADERS LIST (AI-Optimized)
We invite you to take a look at this year’s [...]
America’s Most Patriotic Brands
We’ve just released Brand Keys’ 25th annual Most Patriotic Brands [...]
There Once Was a Marketer Bold. . . (Your Turn.)
Are you marketing savvy enough to write 5 lines on [...]
Marketing Nightmares: Where Monsters Have KPIs
CMOs and Brand Managers aren’t just losing share – they’re [...]
Loyalty Isn’t Set In Stone – It’s Set In Code.
Here’s Sarah Mahoney’s MediaPost takeaway from Brand Keys’ 17th annual [...]
Why The “Godfather Strategy” Doesn’t Work When It Comes To Real Loyalty!
Go ahead. Make them all the offers you think they [...]
Research Can Hurt Your Brand
Depends on the research, of course. This research caused Disney [...]
Good Things Come in Threes
Why do things in threes feel so satisfying? Maybe it’s [...]
The Politics of Branding
In politics, absurdity is not a handicap. Branding, however, is [...]