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Depending on category and age cohort, 5,950 to 10,500 of the 35,000 choices you make each day are brand-related.

And you might think extraordinarily high brand awareness would be driving them.

You might. But you’d be mistaken.

Here’s why: http://tinyurl.com/bdd3xxz7

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.