“Fake TV News” Engenders More Trust Than The President
Share this:Drawing from our Brand Keys 2018 Customer Loyalty and Engagement Index, (www.brandkeys.com) we examined 150 categories and 1,287 brands to determine how much the single value of “trust” contributed to brand engagement and market success. The category, “Media,” was […]
Read MoreAmazon’s Waterloo?
Share this:Ex-Whole Foods CEO John Mackey, warned Amazon that its expansion into grocery would be “Amazon’s Waterloo.” Oops! Not so much. Not only is this more of a “Wellington Victory” for the brand, but the acquisition has forced grocery retailers […]
Read MoreBrands Face Loyalty and Engagement Shifts
Share this:This month we spoke to 50,527 consumers. They were 16 to 65 years of age. They were from all over the United States (9 U.S. Census Regions). They evaluated 761 brands in 84 categories. We used emotional measures and […]
Read MoreThe Economics of Branding
Share this:At Brand Keys we specialize in predictive loyalty and emotional brand engagement metrics. Real loyalty is more than satisfaction or awareness or a willingness to recommend. It’s more than tweets, likes, or shares. Real loyalty is much more, and […]
Read More2017’s Most Innovative Tech Brands
Share this:The 5th annual survey of consumer perceptions of innovative tech brands, conducted by Brand Keys Inc., (brandkeys.com) New York-based brand loyalty and engagement research consultancy, found consumers’ identification with brands and innovation has continued to broaden. Four new brands […]
Read More2015’s Most Innovative Tech Brands
Share this: This year’s Brand Keys’ survey of consumer perceptions of innovative tech brands found consumers’ identification with brands and innovation has broadened. This year they added seven brands to the list of innovation leaders for the first time since […]
Read MoreWant 60 Million Customers? Here’s How.
Share this: Netflix posted a 24% sales gain with a subscriber base of over 60 million users Wednesday, with attendant revenue growth just shy of last quarter’s 26%. Some of that -2% has to do with “currency-related transactional losses with […]
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An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!
Share this:The 2014 Brand Keys Back-to-School report card is in: households with school-aged children (pre-school through 12th grade) plan on spending more – an increase of 9%, and an average spend of $655.00. That’s according to 8,300 families with interviews collected […]
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Want To Be A P&G Brand? (Placeholders Need Not Apply!)
Share this:Procter & Gamble announced it’s cleaning house. It plans to dump, er, divest 70 to 80 brands so, according CEO A.G. Lafley, P&G can “create a faster growing, more profitable company that is simpler to operate.” Well, fewer brands […]
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