Trump Post-Presidency Brand Plummets
Brand Keys has tracked the value of the Trump brand [...]
“Fake TV News” Engenders More Trust Than The President
Drawing from our Brand Keys 2018 Customer Loyalty and Engagement [...]
Amazon’s Waterloo?
Ex-Whole Foods CEO John Mackey, warned Amazon that its expansion [...]
Brands Face Loyalty and Engagement Shifts
This month we spoke to 50,527 consumers. They were 16 [...]
The Economics of Branding
At Brand Keys we specialize in predictive loyalty and emotional [...]
2017’s Most Innovative Tech Brands
The 5th annual survey of consumer perceptions of innovative tech [...]
2015’s Most Innovative Tech Brands
This year’s Brand Keys’ survey of consumer perceptions of innovative [...]
Want 60 Million Customers? Here’s How.
Netflix posted a 24% sales gain with a subscriber base [...]
An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!
The 2014 Brand Keys Back-to-School report card is in: households [...]
Want To Be A P&G Brand? (Placeholders Need Not Apply!)
Procter & Gamble announced it’s cleaning house. It plans to [...]