The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Victoria Secret’s Newest “Blooper Reel” Addition and Other Cool Summer Scoops
“Summertime and the livin’ is easy.” So said George Gershwin, [...]
Purpose vs. Politics
It’s a bigger issue than most brands think, and the [...]
“Don’t Believe Everything You Read On The Internet!”
That’s the marketing-research version of “don’t take candy from strangers.” [...]
Which D2C brands have innovated into the top-50?
20th annual Most Innovative Brands survey 8,100 consumers participated 50 [...]
These Brands Got Consumers To Pay More For Them!
Here’s a dozen brands that increased prices and didn’t have [...]
The Perfect Storm Keeping CMOs & Brand Managers Up At Night
R-O-I mandates, profit demands, consumer expectations, rollercoaster-economics, and 522 interviews [...]
Top-10 Healthiest Fast Food Brands
The fact summer is only a week away,has folks thinking [...]
Thou Shalt Not Piss Off Thy Consumer
It comes as no surprise to anyone that COVID-19 has [...]
Some Thoughts About Brand Stress
Did you ever think there’d be a more stressful time [...]