What is Loyalty?
Loyalty isn’t some amorphous, disembodied thing. It’s more than points. [...]
The Politics of Actually Selling Something to Consumers
Yes, yes, tweets are terrific and social networking is swell, [...]
Extra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
A recent Brand Keys study measured “trust” among readers of [...]
What do you use to fix a broken pizza brand?
Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going [...]
The Secret of Victoria’s Secret’s Sag
If you ask leading questions whereby respondents tell you what [...]
What’s The Price Of An AR-15 To A Brand?
Dick’s Sporting Goods announced it was ending sales of assault-style [...]
The House Doesn’t Always Win, But Brand Does
If you’ve turned into a news junkie since our most [...]
Politics And Hashtags Make For Strange Brand Bedfellows
As it’s President’s Day, it seemed appropriate to note how [...]
Brands Face Loyalty and Engagement Shifts
This month we spoke to 50,527 consumers. They were 16 [...]
Speed Defines The Best Of Everything
Speed does define the best in the marketplace, where expectations [...]