The 1-2-3s of Market Expansion. You Need To Pay Attention To Them!
Three marketing areas exhibited massive expansion Y-O-Y with consequential effects [...]
Brand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Loyalty is 6X more powerful than satisfaction, 11X more accurate [...]
6 Things Loyal Consumers Will Always Do
There’s a rule. It’s called the “Rule of Six.” It [...]
What is Loyalty?
Loyalty isn’t some amorphous, disembodied thing. It’s more than points. [...]
The Politics of Actually Selling Something to Consumers
Yes, yes, tweets are terrific and social networking is swell, [...]
Extra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
A recent Brand Keys study measured “trust” among readers of [...]
What do you use to fix a broken pizza brand?
Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going [...]
The Secret of Victoria’s Secret’s Sag
If you ask leading questions whereby respondents tell you what [...]
What’s The Price Of An AR-15 To A Brand?
Dick’s Sporting Goods announced it was ending sales of assault-style [...]
The House Doesn’t Always Win, But Brand Does
If you’ve turned into a news junkie since our most [...]