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Loyalty isn’t some amorphous, disembodied thing. It’s more than points. And much more than tweets. Oh, and it isn’t something that just naturally visits itself upon your brand.

Loyalty is the product of skill, knowledge, and in the most successful of brands, the creation of real, emotional engagement.

When you can create it, it’s powerful. Managed properly it can be the most powerful tool in your marketing arsenal. It’s a leading-indicator – predictive of positive consumer behavior, sales, and brand profitability.

But nothing worth having comes easily.

Want some insights into how to create and manage loyalty and make it work harder for you? We invite you listen to a Wise Marketer executive interview with Brand Keys Founder and President, Dr. Robert Passikoff.

https://www.thewisemarketer.com/executive-interview/executive-interview-robert-passikoff/

We hope to share these valuable insights with you on a regular basis.

Because in the real-world marketplace it turns out an ounce of loyalty is always worth more than a pound of air miles!


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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