Loyalty is 6X more powerful than satisfaction, 11X more accurate than NPS, 18 months ahead of focus groups and tracking studies, and can optimize brand and marketing advertising and media outreach by 20%.
Oh, and our 2019 Loyalty Leaders rankings are in, and the leaders are #1 in their sectors.
Top Line: Digital domination has weakened. Automotive, Retail, and Restaurant brands have flourished. Here’s MarTech Advisors’ deeper dive into this year’s Top-20 Loyalty Leaders
And here’s where 55,000+ U.S. consumers loyalties lie, examining 900 brands across 110 categories. For the complete 2019 Top 100 Loyalty Leaders List, click here.
Bottom Line: Brands that make loyalty and emotional engagement a strategic priority always appears high on the Loyalty Leaders List. More importantly, they always appear atop consumers’ shopping lists too because loyalty is a key leading indicator of brand success, that correlates with sales at the 0.80+ level.
And the numbers aren’t really magic. They’re just predictive loyalty meeting category opportunity.
For more information regarding the Brand Keys 2019 Loyalty Leaders List, your brand’s position on the list, or information about integrating predictive loyalty and emotional engagement into your research efforts, contact: Leigh Benatar at 212-532-6028 or firstname.lastname@example.org.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.Share this: