Emotion Rules!
According to our very first Customer Loyalty Index in 1997, [...]
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According to our very first Customer Loyalty Index in 1997, [...]
Markets – and marketing – have changed. The global supply [...]
The Center for Disease Control’s Thanksgiving guidance recommends less travel, [...]
Stats appear here: https://thecustomer.net/passikoff-playing-to-win-for-fan-loyalty Go (YOUR BRAND, LEAGUE OR TEAM) [...]
Emulate this one. A marketer so effective their efforts were [...]
According to our newest poll, 54% of holiday shoppers have [...]
Disney took a stand in opposition to the governor of [...]
Conventional marketing wisdom holds brands have to stand for something. [...]
In the same way cultural exemplars like music, film, and [...]
$400,000,000,000 gone! Vanished! Not coming back! Are celebrities to blame [...]