Conventional marketing wisdom holds brands have to stand for something.
But the leaked Supreme Court decision that would eliminate abortion rights may have blown up that particular tenet.
Should companies involve their brands in politics?
See what the experts recommend in Sarah Mahoney’s MediaPost article, SCOTUS Shatters Brands ‘Take-A-Stand” Mythology.
It’s been said politics is perhaps the only profession for which no preparation is thought necessary.
Brand management, on the other hand, is an entirely different story.
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