The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Victoria Secret’s Newest “Blooper Reel” Addition and Other Cool Summer Scoops
“Summertime and the livin’ is easy.” So said George Gershwin, [...]
Every Summer Has A Story
Hope you’re having a good summer. Vacations are a good [...]
Purpose vs. Politics
It’s a bigger issue than most brands think, and the [...]
“Don’t Believe Everything You Read On The Internet!”
That’s the marketing-research version of “don’t take candy from strangers.” [...]
The Most Patriotic Brands In America
Here’s this year’s 50 Most Patriotic Brands. Despite the rise [...]
The Most Patriotic Brands In America. One of Them For 22 Years In A Row!
Over 6,000 consumers assessed over 1,200 brands to identify the [...]
Which D2C brands have innovated into the top-50?
20th annual Most Innovative Brands survey 8,100 consumers participated 50 [...]
What’s So Good About Innovation?
Creativity is thinking up new things. That’s good. Innovation is [...]
These Brands Got Consumers To Pay More For Them!
Here’s a dozen brands that increased prices and didn’t have [...]