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what’s the first thing you’d do?

We’re asking just to put Kenneth Hein’s story about the permanence of DIY habits into context. You can read it here.

Last week we called out Home Depot as having real brand bragging rights. Now a competitor has announced their brand strategy going forward. (Read more here.)

Do you think they can build on the success of the past year?

It will all depend on what you do first. Or second, or, actually, 25th.

 


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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