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That the coronavirus has changed your world is incontestable and unambiguous. Yes, for some more than others, but nearly 2 months in there’s no denying we’re living in a “new normal.”

Whether for you the “new normal” was obligatory, voluntary or necessarily devised for the moment in time when it made an unsolicited visit to wherever you happen to be sheltering-in, it’s here and it’s having its effects.

Ordinarily we’d look at effects to brands first, but these are not ordinary times, and it’s premature to ask about changes in brand purpose, positioning, or preference when customers’ behaviors are changing so dramatically.

How much? Take a  look at the APN News story covering the second wave of our weekly survey, “Covid Survey Behavior Update- Sex, Snacking, Sleeping Increasing.

Since consumer behavior will define the landscape where brands and marketers will have to compete tomorrow and six months – and likely a year from now –  we ‘ll be taking a look each week to see how consumers’ day-to-day, used-to-be-normal lives are being impacted by the abnormal.

If you’d like a regular update on the state-of-the-consumer, please let Leigh Benatar know  (leighb@brandkeys.com) and he’ll make sure you get copied.

We hope this Brand Keys Note finds you all well, safe, and healthy and also offer up our profound thanks to all those helping to keep the “normal” in our lives.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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