Doing Well By Doing Good (For You & Your Brand)
It was either Helen Keller or King Carl XVI Gustaf [...]
Identifying Consumer Trends Before They’re Trends
It’s the beginning of the year and there’s been lot [...]
A Thanksgiving Precis to Black Friday
COVID-induced supply chain issues have caused everything from turkeys to [...]
The Streaming Wars Just Intensified
Americans currently subscribe to an average of three paid video [...]
If COVID went away tomorrow. . .
what’s the first thing you’d do? We’re asking just to [...]
Three Kinds of Marketers and the Future
When it comes to the future, it’s said there are [...]
Sex and Snacks Are Up. Video Binging, Not So Much.
That the coronavirus has changed your world is incontestable and [...]
Keep Calm and Carry On
The subject of our Brand Keys Note comes from the [...]
2020 Consumer Complexity WARNING!
We’re pretty sure if you’re reading this blog, you already [...]
What 62,474 Consumers Said About Your Brand
62,474 consumers. 85 categories. 833 brands. Brand Keys predictive assessments [...]