62,984,828 Voted In 2016 and the Polls Got It Wrong!
Traditional election polls are snapshots of moments in time, so [...]
Silver Bullet Research Doesn’t Work
Silver bullets work really well as a commemorative memento of [...]
Presidential Polls Don’t Predict
Sorry, they don’t. They’re snapshots of particular moments in time, [...]
What Customers Aren’t Telling You
With all the research platforms and outreach available to brands [...]
Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]
What Your Consumers Expect
Expectations are ultimately the yardstick consumers use to measure brands, [...]
A Marketing Fable For Our Time
This week we offer something slightly different from our usual [...]
The Effects of COVID-Enforced Couch-Potatoing
If you feel like you’re living the definition of “cabin [...]
Coronavirus Brand Diagnosis: Keep Advertising And Marketing Your Brand
Yes, this is bad. Yes, this affects everybody. Yes, social [...]
2020 Consumer Complexity WARNING!
We’re pretty sure if you’re reading this blog, you already [...]