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This week we offer something slightly different from our usual blog.

It’s an announcement of our new column, “The Loyal Opposition” which will appear in The Customer, the weekly newsletter covering the customer insight, loyalty, and research universe. You can read our first commentary here.

Oh, in this instance there are two morals to our contribution:

  1. The only thing to do with good advice is pass it on, and
  2. One good column deserves another!

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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