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If you feel like you’re living the definition of “cabin fever,” you’re not alone!

Despite, zoom, skype, emails, and texts, despite house cleaning, closet cleaning, and an on-going search for cleaning products, it’s all starting to become a little mind-numbing. It also explains why, as a sheltering-in activity, watching movies is significantly down even if availability of new movies and TV shows is significantly up.

Constant TV and movie viewing has become tiring and tedious. When you’ve binged for 12 hours straight and discover you’re on a first-name basis with morning news hosts, the too-much-of-a-good-thing syndrome kicks in.  That syndrome always results in a big shift in consumer behavior.

How big? Listen to discussion between Mike Giambattista, publisher of TheCustomer and Robert Passikoff, founder and president of Brand Keys about recent consumer shifts here.

We’ll be continuing to track consumer sentiment to gauge how people’s expectations, perceptions, and behaviors continue to change throughout the coronavirus crisis. Consumers are both adaptive and contextual decision-makers, and brands need to be ready once the cabin fever breaks.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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