What Your Consumers Expect
Share this:Expectations are ultimately the yardstick consumers use to measure brands, and marketers can use to measure brand loyalty. Nothing seems to stop or even slow expectation growth. So, no surprise expectations are up again. In fact, the current medical […]
Read MoreGuess What Fox News & Netflix Have In Common
Share this:Our subject comes from a Fast Company article covering our 18th annual Most Patriotic Brands survey. This year the brandscape is little different. The coronavirus, politics and protests have changed consumers’ lives and their definitions of patriotism when it […]
Read MoreA Marketing Fable For Our Time
Share this:This week we offer something slightly different from our usual blog. It’s an announcement of our new column, “The Loyal Opposition” which will appear in The Customer, the weekly newsletter covering the customer insight, loyalty, and research universe. You […]
Read MoreUnfriending Facebook & Other Brand Life Lessons
Share this:The contribution “trust” made to brand loyalty increased average of 250% across the 100 sectors and 1,257 brands we track. That was January 2019. It’s up again the first-half of this year too. Another 39%. How well brands meet […]
Read MoreSome Pizza Mind During The Pandemic
Share this:We specialize in brand loyalty because it predicts positive consumer behavior and, axiomatically, positive sales and profit growth. You’re smart to incorporate loyalty into your brand research, but you don’t need an MBA to know market conditions and financial […]
Read MoreGeorge Floyd Protests, COVID-19 and the “Oil Spill” Effect On Consumer Expectations.
Share this:You can’t just say, “We’re all in it together” or “Black lives matter” without doing something! It’s not that easy! Consumers expect you to do something! Expectations are hopes & dreams. Brands that best meet those hopes and dreams […]
Read MoreIs Starbucks Still Starbucks?
Share this:The historical explanation for why consumers were willing to pay $5 for a cup of coffee they could get at a street corner cart or diner for a buck is something called the “Starbucks Experience.” You know, that it […]
Read MoreHow To Avoid Bankrupting Your Brand
Share this:It’s an unfortunate bi-product of the COVID-19 crisis. Ill health of and the ultimate passing of brands. Current market conditions attributed to COVID-19 have decimated some company revenues and are pushing already-struggling companies over the edge into Chapter 11. […]
Read MoreThe Effects of COVID-Enforced Couch-Potatoing
Share this:If you feel like you’re living the definition of “cabin fever,” you’re not alone! Despite, zoom, skype, emails, and texts, despite house cleaning, closet cleaning, and an on-going search for cleaning products, it’s all starting to become a little […]
Read MoreWhat Retail Does Next
Share this:We’re pretty sure if we’ve learned anything in the past 90 days, it’s that there’s no playbook for closing and then re-opening a state. Sure, there are “guidelines,” but when it comes to retail, it’s going to be a […]
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