Mad Men Redux: The Unique Selling Proposition
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
Top-10 Healthiest Fast Food Brands
The fact summer is only a week away,has folks thinking [...]
25 Years Of Loyalty Insights Redux
Brand Keys, global leader in brand loyalty and emotional customer [...]
Consumers; They’re Enough To Drive You To Drink!
The good news is the U.S. alcohol market continues to [...]
The Dangers of Celebrity-Sell
$400,000,000,000 gone! Vanished! Not coming back! Are celebrities to blame [...]
Getting High With A Little Help From The Brand
In the same way cultural exemplars like music, film, and [...]
Be Prepared (To Walk The Tightrope Between Brand & Politics)
Conventional marketing wisdom holds brands have to stand for something. [...]
Disney vs DeSantis
Disney took a stand in opposition to the governor of [...]
A Fable For Forever
Some marketers say they get their best, new ideas during [...]
The Least Engaging Brands in the World
On his deathbed Edmund Kean said, “Dying is easy. Comedy [...]