How & Where Media Is Consumed Affects Brand Loyalty. Media GPS Proves It.
Share this:To say brand communications matter would be an understatement. Ads, commercials, videos, blogs, print, social, outdoor, all matter when it comes to building a brand. And we’re pretty sure your media shops know how to cost-effectively target consumers. The […]
Read MoreBrand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Share this: Loyalty is 6X more powerful than satisfaction, 11X more accurate than NPS, 18 months ahead of focus groups and tracking studies, and can optimize brand and marketing advertising and media outreach by 20%. Oh, and our 2019 Loyalty […]
Read MoreHow Do You Feel About Gun Control?
Share this:Sixty-four percent (64%) of respondents in the 3rd wave of our TV News Trust survey said heavier-than-usual TV news coverage and editorial POVs regarding gun violence were the dominant basis for current trust evaluations. For additional metrics and insights, […]
Read MoreNew Insights About Your Customers
Share this:Brand Keys always welcomes the opportunity to share insights with our colleagues, so we’d like to take this opportunity to recommend a new resource. With more granular and targeted customer data coming in from every conceivable direction and platform, […]
Read MoreAugust Is “Brand Innovation Month”
Share this:Well, not really. But it could be because this is the time each year Brand Keys releases the results of its annual Most Innovative Tech Brands survey. This is our 7th year conducting the survey, and this year we’ve […]
Read More2019’s Most Innovative Tech Brands
Share this:It was Peter Drucker, the legendary management consultant, who noted, “The purpose of business is to create a customer. To do that the business has two – and only two – basic functions: marketing and innovation.” Brand Keys emphatically […]
Read MoreAdvertising That Gets Consumers to Rally Round the Brand
Share this:Happy July 4th! When you have a moment, we invite you to look at Wise Marketer’s “What Makes A Brand Patriotic and a Customer Loyal.” It turns out it’s not all flags and fireworks when it comes to today’s […]
Read MoreWho Is America’s Most Patriotic Brand?
Share this:We all know there’s no shortage of brand challenges. And yes, brands have always had to compete in sector-driven frameworks. But now they have to compete in socio-political contexts too, the most fundamental challenge there being what does it […]
Read MoreMarketing is a lot like sex. . .
Share this: . . . everybody thinks they’re good at it! But, unfortunately, they’re not. The brandscape is littered with brands that didn’t market right and paid the price. Here’s one brand that went from #1 to #19 (aka “last”) […]
Read MoreWhat to Do When Ad Campaigns & Logos Don’t Work
Share this:Wells Fargo has struggled to engage (and re-engage) its customers. But recently, the bank’s loyalty numbers improved: 58% to 73%. True, not great when you consider other banks are in generally the high 80’s, but something. Apologies to customers […]
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