6 Things Loyal Consumers Will Always Do
Share this:There’s a rule. It’s called the “Rule of Six.” It has 6 parts to it. It’s validated, marketplace-proven, and works for any brand in any category in any sector. B2C, B2B, D2C. Doesn’t matter. The “Rule of Six” works. […]
Read MoreWhat is Loyalty?
Share this:Loyalty isn’t some amorphous, disembodied thing. It’s more than points. And much more than tweets. Oh, and it isn’t something that just naturally visits itself upon your brand. Loyalty is the product of skill, knowledge, and in the most […]
Read MoreThe Politics of Brand Trust
Share this:The President’s ongoing assaults on media trust notwithstanding, viewers do trust their TV news brands. To varying degrees, anyway. Where did the brand you trust most rank in our most recent TV Trust survey? Take a look here. These […]
Read MoreC-Suite Advisory: Digital & B2B Brands Consumers Trust Most
Share this:“Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability. Consumer expectations for that single value have increased across all of the 90 categories and 822 brands we […]
Read More1 Thing 10 Brands in 10 Categories Have in Common
Share this: 10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card Domino’s Dunkin’ Google Hyundai Konica Minolta 10 CATEGORIES: Automobiles Car Rental Credit Cards MFP Copiers Online Retail Out-of-Home Coffee Pizza Search Tablets Wireless Services 1 THING IN COMMON: […]
Read MoreHow Effective Are This Year’s Super Bowl Ads?
Share this:It’s just two days until Super Bowl kickoff, and we thought you’d find this Research Business Daily Report analysis of the high-stakes, big-game commercials of some interest. https://youtu.be/2pcwnRq1HsM Brand Keys was privileged again this year to share our emotional […]
Read MoreWhat Keeps CMOs And Brand Managers Up at Night? Answers Fight Off the Nightmares of Marketing’s Brave New World
Share this:Social Networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organizational silos, while marketing professionals deal with brand values infused with political dogma. Those concerns, the need to accommodate emerging technologies, […]
Read MoreTop New Year’s Resolutions. And Two We Never Thought We’d See!
Share this: It’s been said that a New Year’s resolution is bound to be broken. Maybe people set the bar too high. My favorite acknowledgment of that is the one that goes, “My New Year’s resolution list usually starts with […]
Read MoreBlack Friday vs. Cyber Monday
Share this:HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier holiday shopping would become the “new normal.” More shoppers would shop before Black Friday. Retailers would encourage this consumer-shopping paradigm, and promote “Pre-Black Friday-like” sales. A lot. (It’s a […]
Read MoreBlack November
Share this:Earlier (and earlier) holiday shopping has become the “new normal.” You’ve probably already seen ads in emails and online and on TV. “Black Friday Starts Now,” “Door-Buster Sales,” “Early Black Friday,” and (my personal favorite) “Black Friday on Monday.” […]
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