Brand Research and the New Face of Patriotism
Share this:Given the extraordinary degree of political enmity in the United States and the upcoming midterm elections, it seemed an apt time to revisit a survey analysis we cautioned brands (and tangentially, voters) about 2 years ago. It was based […]
Read MoreTrump Brand Update
Share this: The Trump brand has changed. Radically. Five years ago the fabulously successful lifestyle brand made a sharp right turn away from the promise of luxury, high living, extravagance, and indulgence and turned into a political brand. Now the […]
Read MoreThe Politics of Actually Selling Something to Consumers
Share this:Yes, yes, tweets are terrific and social networking is swell, but the bottom line is, well, the bottom line. You need to get consumers to purchase your products or services, and not your competitor’s. You need to make profits. […]
Read MoreDo No Evil. Unless You Have A Really Good Reason. Then Feel Free!
Share this: YouTube Twitter Facebook Instagram Reddit LinkedIn Snapchat Pinterest Yelp Tumblr Those are the top-10 social networking sites ranked by users in this year’s Brand Keys Customer Loyalty Engagement Index. The full list contains 20 brands, but even if […]
Read MoreA Brand Wrapped In Bankruptcy Inside An Enigma
Share this:The weekend of July 4th Toys ‘R’ Us shut all 700 of their stores. They announced they were going to conduct a bankruptcy auction of its brand name, Babies R Us, and their website domains. They were betting their […]
Read MoreWhy Sears Sucks.
Share this:This is not a customer complaint. Would that it were. Sears’ same-store sales are down (again) nearly 16% this year, with total revenue down more than 25%. So any customer complaint would probably be welcome at this point. That […]
Read MoreNo Need For Brands to Reinvent the Wheel. Or Predictive, Cross-Media ROI.
Share this:For many years, we’ve urged clients to trust predictive brand metrics. They work really, really well for brand and media planning. Our media application, “Brand-to-Media-Engagement,” or B2ME, was created just as media planning was moving into the digital world, […]
Read MoreExtra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
Share this:A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice. Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement. The […]
Read MoreTop-100 Loyalty Leaders & 3 Brands Taking Over the World
Share this:Brand Keys 22nd annual Loyalty Leaders List is an analysis providing a comprehensive, cross-category perspective of brand loyalty today. Loyalty’s Top Line: Digital and tech brands held their ground. Traditional brands worked harder and moved up the list an […]
Read MoreChurchill on Branding
Share this:There’s a Churchill quote that can be applied to brands. (OK, there’s a Churchill quote that can be applied to everything, but this one happens to work for brands!) The last part goes, “But the past should give us […]
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