Marketing is a lot like sex. . .
Share this: . . . everybody thinks they’re good at it! But, unfortunately, they’re not. The brandscape is littered with brands that didn’t market right and paid the price. Here’s one brand that went from #1 to #19 (aka “last”) […]
Read MoreWhat to Do When Ad Campaigns & Logos Don’t Work
Share this:Wells Fargo has struggled to engage (and re-engage) its customers. But recently, the bank’s loyalty numbers improved: 58% to 73%. True, not great when you consider other banks are in generally the high 80’s, but something. Apologies to customers […]
Read MoreThe Why’s & How’s of Sports Fan Loyalty
Share this:Sports – teams and leagues – are just like brands. And with deep respect to Yogi Berra, he was mistaken when he said, “Baseball is 90% mental and the other half is physical.” No, no, not that it was […]
Read MoreWhat’s Retail’s Most Inclusive Holiday?
Share this: Answer: Mother’s Day. Mother’s Day has come to encompass a broader spectrum of relationships, connections, and emotional bonds. It’s becomes a widespread, collective celebration. The holiday celebrant-range includes everyone! Moms, wives, step-moms, female relatives and friends, divorced parents, […]
Read More6 Things Loyal Consumers Will Always Do
Share this:There’s a rule. It’s called the “Rule of Six.” It has 6 parts to it. It’s validated, marketplace-proven, and works for any brand in any category in any sector. B2C, B2B, D2C. Doesn’t matter. The “Rule of Six” works. […]
Read MoreWhat is Loyalty?
Share this:Loyalty isn’t some amorphous, disembodied thing. It’s more than points. And much more than tweets. Oh, and it isn’t something that just naturally visits itself upon your brand. Loyalty is the product of skill, knowledge, and in the most […]
Read MoreThe Politics of Brand Trust
Share this:The President’s ongoing assaults on media trust notwithstanding, viewers do trust their TV news brands. To varying degrees, anyway. Where did the brand you trust most rank in our most recent TV Trust survey? Take a look here. These […]
Read MoreC-Suite Advisory: Digital & B2B Brands Consumers Trust Most
Share this:“Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability. Consumer expectations for that single value have increased across all of the 90 categories and 822 brands we […]
Read More1 Thing 10 Brands in 10 Categories Have in Common
Share this: 10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card Domino’s Dunkin’ Google Hyundai Konica Minolta 10 CATEGORIES: Automobiles Car Rental Credit Cards MFP Copiers Online Retail Out-of-Home Coffee Pizza Search Tablets Wireless Services 1 THING IN COMMON: […]
Read MoreHow Effective Are This Year’s Super Bowl Ads?
Share this:It’s just two days until Super Bowl kickoff, and we thought you’d find this Research Business Daily Report analysis of the high-stakes, big-game commercials of some interest. https://youtu.be/2pcwnRq1HsM Brand Keys was privileged again this year to share our emotional […]
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