August Is “Brand Innovation Month”
Share this:Well, not really. But it could be because this is the time each year Brand Keys releases the results of its annual Most Innovative Tech Brands survey. This is our 7th year conducting the survey, and this year we’ve […]
Read More2019’s Most Innovative Tech Brands
Share this:It was Peter Drucker, the legendary management consultant, who noted, “The purpose of business is to create a customer. To do that the business has two – and only two – basic functions: marketing and innovation.” Brand Keys emphatically […]
Read MoreAdvertising That Gets Consumers to Rally Round the Brand
Share this:Happy July 4th! When you have a moment, we invite you to look at Wise Marketer’s “What Makes A Brand Patriotic and a Customer Loyal.” It turns out it’s not all flags and fireworks when it comes to today’s […]
Read MoreWho Is America’s Most Patriotic Brand?
Share this:We all know there’s no shortage of brand challenges. And yes, brands have always had to compete in sector-driven frameworks. But now they have to compete in socio-political contexts too, the most fundamental challenge there being what does it […]
Read MoreMarketing is a lot like sex. . .
Share this: . . . everybody thinks they’re good at it! But, unfortunately, they’re not. The brandscape is littered with brands that didn’t market right and paid the price. Here’s one brand that went from #1 to #19 (aka “last”) […]
Read MoreWhat to Do When Ad Campaigns & Logos Don’t Work
Share this:Wells Fargo has struggled to engage (and re-engage) its customers. But recently, the bank’s loyalty numbers improved: 58% to 73%. True, not great when you consider other banks are in generally the high 80’s, but something. Apologies to customers […]
Read MoreThe Why’s & How’s of Sports Fan Loyalty
Share this:Sports – teams and leagues – are just like brands. And with deep respect to Yogi Berra, he was mistaken when he said, “Baseball is 90% mental and the other half is physical.” No, no, not that it was […]
Read MoreWhat’s Retail’s Most Inclusive Holiday?
Share this: Answer: Mother’s Day. Mother’s Day has come to encompass a broader spectrum of relationships, connections, and emotional bonds. It’s becomes a widespread, collective celebration. The holiday celebrant-range includes everyone! Moms, wives, step-moms, female relatives and friends, divorced parents, […]
Read More6 Things Loyal Consumers Will Always Do
Share this:There’s a rule. It’s called the “Rule of Six.” It has 6 parts to it. It’s validated, marketplace-proven, and works for any brand in any category in any sector. B2C, B2B, D2C. Doesn’t matter. The “Rule of Six” works. […]
Read MoreWhat is Loyalty?
Share this:Loyalty isn’t some amorphous, disembodied thing. It’s more than points. And much more than tweets. Oh, and it isn’t something that just naturally visits itself upon your brand. Loyalty is the product of skill, knowledge, and in the most […]
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