How To Avoid Bankrupting Your Brand
Share this:It’s an unfortunate bi-product of the COVID-19 crisis. Ill health of and the ultimate passing of brands. Current market conditions attributed to COVID-19 have decimated some company revenues and are pushing already-struggling companies over the edge into Chapter 11. […]
Read MoreThe Effects of COVID-Enforced Couch-Potatoing
Share this:If you feel like you’re living the definition of “cabin fever,” you’re not alone! Despite, zoom, skype, emails, and texts, despite house cleaning, closet cleaning, and an on-going search for cleaning products, it’s all starting to become a little […]
Read MoreWhat Retail Does Next
Share this:We’re pretty sure if we’ve learned anything in the past 90 days, it’s that there’s no playbook for closing and then re-opening a state. Sure, there are “guidelines,” but when it comes to retail, it’s going to be a […]
Read MoreHow To Support Your Brand During This Crisis
Share this:Brand Keys has developed an emotional assessment tool that measures whether – and how – brands should advertise right now. Our April 2020 survey found 78% of sectors should be advertising the hell out of their brands, albeit with […]
Read MoreSex and Snacks Are Up. Video Binging, Not So Much.
Share this:That the coronavirus has changed your world is incontestable and unambiguous. Yes, for some more than others, but nearly 2 months in there’s no denying we’re living in a “new normal.” Whether for you the “new normal” was obligatory, […]
Read MoreKeep Calm and Carry On
Share this:The subject of our Brand Keys Note comes from the 1939 poster produced by the British government to raise the morale of the British public when they were threatened by mass air attacks. Now our world is threatened by […]
Read MoreCoronavirus Brand Diagnosis: Keep Advertising And Marketing Your Brand
Share this:Yes, this is bad. Yes, this affects everybody. Yes, social distancing, cancelled events, and closed Apple and Starbucks stores are a source of discomfort, isolation, and inconvenience. And, yes, there’s likely a recession on the horizon. But no, this […]
Read More2020 Consumer Complexity WARNING!
Share this:We’re pretty sure if you’re reading this blog, you already know consumers are complex. The thing is they’ve gotten really complex. How “really complex”? 85% of the path-to-purchase loyalty drivers in our 25th annual Customer Loyalty Engagement Index have […]
Read MoreEverybody’s Got To Eat!
Share this:There’s an old Russian proverb that goes, “Always choose a restaurant that gives you a table near a waiter.” Today, though, consumers’ appetites for restaurant loyalty is far more complex than where they sit. From where Brand Keys sits […]
Read MoreWhat 62,474 Consumers Said About Your Brand
Share this:62,474 consumers. 85 categories. 833 brands. Brand Keys predictive assessments (a combination of psychological, emotional engagement, and rational evaluations + consumption of your brand’s marketing & advertising, statistically fused) provide. . . The most accurate loyalty assessments available anywhere! […]
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