What Keeps CMOs And Brand Managers Up at Night? Answers Fight Off the Nightmares of Marketing’s Brave New World
Share this:Social Networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organizational silos, while marketing professionals deal with brand values infused with political dogma. Those concerns, the need to accommodate emerging technologies, […]
Read MoreTop New Year’s Resolutions. And Two We Never Thought We’d See!
Share this: It’s been said that a New Year’s resolution is bound to be broken. Maybe people set the bar too high. My favorite acknowledgment of that is the one that goes, “My New Year’s resolution list usually starts with […]
Read MoreBlack Friday vs. Cyber Monday
Share this:HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier holiday shopping would become the “new normal.” More shoppers would shop before Black Friday. Retailers would encourage this consumer-shopping paradigm, and promote “Pre-Black Friday-like” sales. A lot. (It’s a […]
Read MoreBlack November
Share this:Earlier (and earlier) holiday shopping has become the “new normal.” You’ve probably already seen ads in emails and online and on TV. “Black Friday Starts Now,” “Door-Buster Sales,” “Early Black Friday,” and (my personal favorite) “Black Friday on Monday.” […]
Read MoreBrand Research and the New Face of Patriotism
Share this:Given the extraordinary degree of political enmity in the United States and the upcoming midterm elections, it seemed an apt time to revisit a survey analysis we cautioned brands (and tangentially, voters) about 2 years ago. It was based […]
Read MoreTrump Brand Update
Share this: The Trump brand has changed. Radically. Five years ago the fabulously successful lifestyle brand made a sharp right turn away from the promise of luxury, high living, extravagance, and indulgence and turned into a political brand. Now the […]
Read MoreThe Politics of Actually Selling Something to Consumers
Share this:Yes, yes, tweets are terrific and social networking is swell, but the bottom line is, well, the bottom line. You need to get consumers to purchase your products or services, and not your competitor’s. You need to make profits. […]
Read MoreDo No Evil. Unless You Have A Really Good Reason. Then Feel Free!
Share this: YouTube Twitter Facebook Instagram Reddit LinkedIn Snapchat Pinterest Yelp Tumblr Those are the top-10 social networking sites ranked by users in this year’s Brand Keys Customer Loyalty Engagement Index. The full list contains 20 brands, but even if […]
Read MoreA Brand Wrapped In Bankruptcy Inside An Enigma
Share this:The weekend of July 4th Toys ‘R’ Us shut all 700 of their stores. They announced they were going to conduct a bankruptcy auction of its brand name, Babies R Us, and their website domains. They were betting their […]
Read MoreWhy Sears Sucks.
Share this:This is not a customer complaint. Would that it were. Sears’ same-store sales are down (again) nearly 16% this year, with total revenue down more than 25%. So any customer complaint would probably be welcome at this point. That […]
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