No Need For Brands to Reinvent the Wheel. Or Predictive, Cross-Media ROI.
Share this:For many years, we’ve urged clients to trust predictive brand metrics. They work really, really well for brand and media planning. Our media application, “Brand-to-Media-Engagement,” or B2ME, was created just as media planning was moving into the digital world, […]
Read MoreExtra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
Share this:A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice. Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement. The […]
Read MoreTop-100 Loyalty Leaders & 3 Brands Taking Over the World
Share this:Brand Keys 22nd annual Loyalty Leaders List is an analysis providing a comprehensive, cross-category perspective of brand loyalty today. Loyalty’s Top Line: Digital and tech brands held their ground. Traditional brands worked harder and moved up the list an […]
Read MoreChurchill on Branding
Share this:There’s a Churchill quote that can be applied to brands. (OK, there’s a Churchill quote that can be applied to everything, but this one happens to work for brands!) The last part goes, “But the past should give us […]
Read MoreBack-to-School Lessons for Brands
Share this:The 24th annual Brand Keys Back-to-School (B2S) survey conducted among 7,950 U.S. households (with school-age children pre-school through 12th grade) indicated slightly higher spends YOY. The average-spend – $730.02 – is a combination of consumer confidence and tax reform, […]
Read MoreWho Are The 20 Most Innovative Tech Brands?
Share this:Our 6th annual Most Innovative Tech Brands survey found consumers’ identification with brands and innovation continues to broaden and transform categories. The 21st century may not have delivered on the promise of flying cars, but it is clearly meeting […]
Read More“Fake TV News” Engenders More Trust Than The President
Share this:Drawing from our Brand Keys 2018 Customer Loyalty and Engagement Index, (www.brandkeys.com) we examined 150 categories and 1,287 brands to determine how much the single value of “trust” contributed to brand engagement and market success. The category, “Media,” was […]
Read MoreA Postmortem of the Ivanka Brand
Share this:Ivanka Trump announced the death of her brand last week. It was famous (“Thanks, Dad!”), but it wasn’t desired. It was famous, but it wasn’t very big. It was famous, yet it only made a tiny flicker in the […]
Read MoreWhat do you use to fix a broken pizza brand?
Share this:Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going to work for Papa John’s founder. Our 2018 Brand Keys Customer Loyalty Engagement Index pizza rankings look like this: Domino’s Papa Murphy’s Pizza Hut Little Caesar’s Papa John’s Chuck […]
Read MoreWhen Category Values Shift, Hope Is Not A Strategy!
Share this:Our 23rd annual Customer Loyalty Engagement Index identified new consumer values that are creating unprecedented shifts in how consumers view categories, compare brands, and buy. And buy again. If you think this is an aberration or an eccentric deviation from the […]
Read More
Recent Comments