Does Your Brand Move At the Speed of the Consumer?
Share this:The marketplace moves at the speed of the consumer. Their expectations have grown by 30% YOY. Yikes! The brand best able to meet expectations, is always the best in the marketplace. Always. Best sales. Best profits. Best share. Best […]
Read MoreAntidote For CMO Nightmares
Share this:Social Networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organizational silos, while marketing professionals deal with brand values infused with political dogma. Those concerns, the need to accommodate emerging technologies, […]
Read MoreYou Can Always Get More Money, But Not More Time!
Share this:Only 77 days till 2020. And everybody’s planning. So here’s a way to get a significant jump on the competition. Our Customer Loyalty Engagement Index reveals insights 12 to 18 months before they show up in traditional brand […]
Read MoreThe 1-2-3s of Market Expansion. You Need To Pay Attention To Them!
Share this:Three marketing areas exhibited massive expansion Y-O-Y with consequential effects to brand loyalty: Competitive sets, Atypical increases in consumer expectations, and Opportunities for traditional and digital communication outreach and brand engagement. Expansion related to each of those areas resulted […]
Read MoreHow & Where Media Is Consumed Affects Brand Loyalty. Media GPS Proves It.
Share this:To say brand communications matter would be an understatement. Ads, commercials, videos, blogs, print, social, outdoor, all matter when it comes to building a brand. And we’re pretty sure your media shops know how to cost-effectively target consumers. The […]
Read MoreBrand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Share this: Loyalty is 6X more powerful than satisfaction, 11X more accurate than NPS, 18 months ahead of focus groups and tracking studies, and can optimize brand and marketing advertising and media outreach by 20%. Oh, and our 2019 Loyalty […]
Read MoreHow Do You Feel About Gun Control?
Share this:Sixty-four percent (64%) of respondents in the 3rd wave of our TV News Trust survey said heavier-than-usual TV news coverage and editorial POVs regarding gun violence were the dominant basis for current trust evaluations. For additional metrics and insights, […]
Read MoreNew Insights About Your Customers
Share this:Brand Keys always welcomes the opportunity to share insights with our colleagues, so we’d like to take this opportunity to recommend a new resource. With more granular and targeted customer data coming in from every conceivable direction and platform, […]
Read MoreAugust Is “Brand Innovation Month”
Share this:Well, not really. But it could be because this is the time each year Brand Keys releases the results of its annual Most Innovative Tech Brands survey. This is our 7th year conducting the survey, and this year we’ve […]
Read More2019’s Most Innovative Tech Brands
Share this:It was Peter Drucker, the legendary management consultant, who noted, “The purpose of business is to create a customer. To do that the business has two – and only two – basic functions: marketing and innovation.” Brand Keys emphatically […]
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