America’s Original Brand
250 years. Duty. Honor. Devotion. You know, brand values: customerland.net/passikoff-a-brand-that-doesnt-need-gimmicks [...]
Marketing Nightmares: Where Monsters Have KPIs
CMOs and Brand Managers aren’t just losing share – they’re [...]
What Do Customer Loyalty & Super Glue Have In Common?
Once a real connection’s made, it's hard to break the [...]
Hemingway On Brand Loyalty: A Farewell to Fickle
In an age of fleeting fads and juiced social networking, [...]
Must-Read Brand Loyalty Insights
I wanted to share an insightful article by Sarah Mahoney [...]
Marketing & Branding Magic: The No. 100
Here’s how to do the trick: https://customerland.net/passikoff-getting-100-on-the-brand-test Find [...]
How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
A MARKETER CHALLENGE: What am I?
Hint: Estimated 20 billion sold each year. 150 million used [...]
Tracking Brand Loyalty
pc magazine looked at our Brand Keys Loyalty Leaders lists [...]
ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]