Your Holiday Shopping Run-Down
When people (like you) shop for the holidays, it turns [...]
High Achievement and Haute Couture Branding
They both take place in the framework of very high [...]
Is Real Patriotism Possible?
Because it’s a more challenging, tribal, partisan, and political landscape [...]
Why Consumers Love Lists
Here's why: https://thecustomer.net/passikoff-is-your-brand-on-the-right-list Find out more about what makes [...]
2024’s Most Innovative Brands
This year there have been shifts in consumers’ perceptions of [...]
How To Get Consumers To Sing Your Praises?
Emulate this one. A marketer so effective their efforts were [...]
Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]
About Those Brand-Related Choices You Make Each Day. . .
Depending on category and age cohort, 5,950 to 10,500 of [...]
Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]