Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]
What’s Your TV News Hot-Button?
It’s been two years since we started tracking trust levels [...]
What Your Consumers Expect
Expectations are ultimately the yardstick consumers use to measure brands, [...]
Unfriending Facebook & Other Brand Life Lessons
The contribution “trust” made to brand loyalty increased average of [...]
Some Pizza Mind During The Pandemic
We specialize in brand loyalty because it predicts positive consumer [...]
Five Steps to 2020 Customer Success
Here are 5 things your customers are thinking about. You [...]
The 1-2-3s of Market Expansion. You Need To Pay Attention To Them!
Three marketing areas exhibited massive expansion Y-O-Y with consequential effects [...]
Brand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Loyalty is 6X more powerful than satisfaction, 11X more accurate [...]
6 Things Loyal Consumers Will Always Do
There’s a rule. It’s called the “Rule of Six.” It [...]
What is Loyalty?
Loyalty isn’t some amorphous, disembodied thing. It’s more than points. [...]