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The COVID-19 and economic pandemics have disrupted everything. How we live, how we work, how we socialize, oh, and how we look at brands. That includes all 1,121 brands in the 109 categories assessed in this year’s Loyalty Leaders List.

Via our psychological emotional engagement assessments, we answered three subliminal questions consumers used to predicate brand purchases:

  1. Which brands showed up?
  2. Which brands delivered when needed most?
  3. Which brands best met my always-very-high-and-getting-higher expectations?

Brands that showed up, delivered, and met expectations – including 20 brands new to the top 100 ­– were approved and purchased by consumers. No-shows were snubbed!

More survey details and rankings can be found here.

Our Customer Loyalty and Engagement reports (available January 2021) provide the most accurate loyalty diagnostics available anywhere. They correlate very, very highly with customer behavior, sales, and profits.

For more information about real loyalty assessments, pre-ordering your 2021 report, how to integrate leading-indicator loyalty into current research efforts, or where your brand ranks on this year’s list, feel free to reach out to Leigh Benatar at

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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